
Predictable Revenue
by Aaron Ross · first published 2012
43mentions
23recommended by
29HN commenters
2012–2025first – last mentioned
79% recommend21% neutral
Why HN recommends it
Practical guide to building an outbound sales and lead-generation process, with cold email and specialized team roles. Suits technical founders and startups new to sales who want repeatable pipeline growth.
Summarised by Claude from recommending comments
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…sales calls with east coast people who are already at work. After work, you can check-in and see if anyone got back to you. Track it all in a Trello board or spreadsheet. I highly recommend reading Predictable Revenue and putting as many of its practices in place as you can.
on “Ask HN: How to sell your app/side project while working full-time?” ↗…more than two attempts over 30 day campaign 3. No more than 5-6 sentences with 1 embedded link and a clear request for a referral Some recommended tools and resources include: http://www.amazon.com/Predictable-Revenue-Business-Practices... http://www1.toutapp.com/ http://www.data.com/
on “Ask HN: how do cold calls/emails work for you?” ↗…Although I've done straight cold calls and had a small team in the Philippines, a lot of businesses do not like calls (esp. Restaurants and service businesses). There is a great book on cold emails called Predictable Revenue[0]. link: http://www.amazon.com/Predictable-Revenue-Business-Practices... Edited now that I am on computer to add more detail: Some of the key points in the book are: -Split sales team into two parts,…
on “Ask HN: Do you cold call?” ↗Read and listen to everything Steli Efti says - https://twitter.com/steli His book - http://www.startupsalesguide.com/ “The Predictable Revenue Guide To Tripling Your Sales” by Aaron Ross and Jason M. Lemkin - http://www.saastr.com/the-predictable-revenue-guide-to-tripl...
on “Ask HN: Best books or videos to get better at sales?” ↗Don't advertise, do lead-generation & sales. Read this: http://www.amazon.com/Predictable-Revenue-Business-Practices...
on “Facebook Advertising Strategies for Early-Stage Startups” ↗I would suggest reading the book 'Predictable Revenue' https://www.amazon.com/Predictable-Revenue-Business-Practice... . It will help in defining your marketing segments and how to reach them. When I first started my saas, I incorrectly didn't start by…
on “Ask HN: I need advice on my first B2B SaaS startup” ↗I say read: http://www.amazon.com/Predictable-Revenue-Business-Practices... Also your website reminds me of http://www.businessinsider.com/jessica-beinecke-teaches-chin...
on “Ask HN: Startup only has 2800 users after a year, should I do more marketing?” ↗The Four Steps To The Epiphany - Steve Blank Neuromancer - William Gibson Predictable Revenue - Aaron Ross, Marylou Tyler The Fountainhead - Ayn Rand The Ultimate Question 2.0 - Fred Reichheld The Singularity is Near - Ray Kurzweil Moonshot! - John Sculley Zero To One - Peter Thiel Republic…
on “Please recommend a book to read. List for 2015” ↗Fiction: Permutation City - Greg Egan Revival - Stephen King Glasshouse - Charles Stross The City - Dean Koontz Non-fiction: Predictable Revenue - Aaron Ross How We Got to Now: Six Innovations That Made the Modern World - Steven Johnson The Idea Factory: Bell Labs and the Great Age of American Innovation - Jon Gertner How Doctors Think - Jerome…
on “Ask HN: What are some good books you have recently read?” ↗…industry or specific aspects of sales. For example: http://www.amazon.com/Behind-Cloud-Salesforce-com-Billion-Do... http://www.amazon.com/Sales-Acceleration-Formula-Technology-... http://www.amazon.com/Predictable-Revenue-Business-Practices... I also really like Jason Lemkin and his SaaStr blog: http://www.saastr.com/ Loads of SaaS sales practices on there.
on “Ask HN: Best books or videos to get better at sales?” ↗Jason Lemkin's SaaStr.com is a great starting point, although it focuses mostly on B2B SaaS. I would also check out his posts on Quora. Aaron Ross's "Predictable Revenue" is a great start and focuses a lot on outbound sales; he is working on a part 2 with Jason Lemkin. Mark Roberge's "The Sales Acceleration Formula" is also great and talks more about the marketing side.
on “Ask HN: Any books on marketing and sales for SaaS software?” ↗Not sure about "significantly affected how I think", but here are a couple of the standouts from 2015 that come to mind: The First World War: A Complete History Predictable Revenue Superforecasting The Master Algorithm Natural Born Heroes
on “Ask HN: What book that you read in 2015 significantly affected how you think?” ↗…currently a developer in charge of growth at photoeditorsdk.com and about to crank on our inbound marketing. Although a very different market from your's we've had success with cold-emailing as detailed in [Predictable Revenue](https://www.amazon.com/Predictable-Revenue-Business-Practice...). The biggest boost came from preparing industry specific sales pitches & demos. Cheers
on “Ask HN: Profitable SaaS? How did you grow your business?” ↗On Writing Well by Zinsser Traction by Weinberg & Mares Predictable Revenue by Ross Choose Yourself by Altucher Learn Python the Hard Way by Shaw Mere Christianity by Lewis
on “Ask HN: What book have you given as a gift?” ↗…that some people will be willing to talk to you. A couple of books that contain some additional details on all this, that you might find useful, would be The Four Steps To The Epiphany by Steve Blank, Predictable Revenue by Aaron Ross, and/or Predictable Prospecting by Marylou Tyler. In terms of understanding what to do once you get conversations started, I recommend the series of books by Jeff Thull that includes Mastering…
on “Ask HN: What to do with a list of potential customers?” ↗