Predictable prospectingMarylou Tyler
Predictable prospecting
by Marylou Tyler · first published 2016
3mentions
2recommended by
2HN commenters
2017–2022first – last mentioned
100% recommend
"This guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline - whether you’re a sales or marketing executive, team leader, or sales representative ... You’ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals. The book includes easy-to-use charts and e-mail templates, and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit."--From publisher description.
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…you. A couple of books that contain some additional details on all this, that you might find useful, would be The Four Steps To The Epiphany by Steve Blank, Predictable Revenue by Aaron Ross, and/or Predictable Prospecting by Marylou Tyler. In terms of understanding what to do once you get conversations started, I recommend the series of books by Jeff Thull that includes Mastering The Complex Sale, Exceptional Selling…
on “Ask HN: What to do with a list of potential customers?” ↗https://www.amazon.com/Four-Steps-Epiphany-Steve-Blank/dp/09... https://www.amazon.com/Mom-Test-customers-business-everyone/... https://www.amazon.com/Predictable-Prospecting-Radically-Inc...
on “Ask HN: How to Sell to B2B and Agencies?” ↗…don't mean using a template and swapping out variables). I sent each and every email from scratch, one at a time. I did read a few books on sales outreach and prospecting ("Predictable Revenue" and "Predictable Prospecting"). They were helpful and I did pick up a few ideas from them, but I mainly took the knowledge and paved my own prospecting/outreach strategy from it. With that being said, I haven't done any outreach…
on “Becoming a Full-Time Creator as a Software Engineer” ↗