Sales Acceleration FormulaMark Roberge
Sales Acceleration Formula
by Mark Roberge · first published 2015
7mentions
6recommended by
7HN commenters
2015–2021first – last mentioned
86% recommend14% neutral
Why HN recommends it
Practical sales playbook from a former engineer who led HubSpot's sales team; covers data, technology and inbound selling, and suits founders and anyone building a B2B SaaS sales process.
Summarised by Claude from recommending comments
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…- Steve Martin - short and poignant. Recommended. "Madame Bovary" - Gustave Flaubert - Considered to be one of the masterpieces of literature, but it's so long that I can't really recommend it. "The Sales Acceleration Formula" - Mark Roberge - I'd recommend this to any entrepreneur. "Status Anxiety" - Alain de Botton - A pretty good pop scienc-y psychology book. "Zero to One" - Peter Thiel - A philosophy book imo. "Tokyo…
on “Ask HN: Books you read in 2015?” ↗…extraverted, being introverted is fine, and may be an advantage because you may be more process-oriented, more willing to take rejection as a chance to fix process vs personal, etc. Mark Roberge's book The Sales Acceleration Formula. https://www.amazon.com/dp/B00T7Q9E2S/
on “Why Introverts Are Better at Sales Than Extroverts” ↗…https://a16z.com/2018/09/02/sales-startups-technical-founder... 2. Steve Blank's 4 steps to the epiphany https://www.amazon.com/Four-Steps-Epiphany-Steve-Blank/dp/09... 3. Close.io SaaS Sales Book https://close.com/resources/saas-sales-book/ 4. The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million by Mark Roberge https://www.amazon.com/gp/product/1119047072 Also I advice you to fasten you educational feedback loop as mush…
on “Ask HN: How to learn sales?” ↗…SaaS. I would also check out his posts on Quora. Aaron Ross's "Predictable Revenue" is a great start and focuses a lot on outbound sales; he is working on a part 2 with Jason Lemkin. Mark Roberge's "The Sales Acceleration Formula" is also great and talks more about the marketing side.
on “Ask HN: Any books on marketing and sales for SaaS software?” ↗The Sales Acceleration Formula by Hubspot Sales leader Mark Roberge is a good book for this. He was an engineer by training.
on “Ask HN: How to learn sales?” ↗…90’s and 80’s is SPIN Selling from Neil Rackham. It just cuts through a lot of crap and mumbo jumbo out there today. From marketing & sales I also liked the engineer-perspective on it by Mark Roberge (Sales Acceleration Formula). This one is a LOT more modern though. Thank you for sharing!
on “Old but Gold: Technology Adoption Lifecycle, Crossing the Chasm – Summary, Notes” ↗I've heard great things about Predictable Revenue (https://www.amazon.com/dp/B005ERYEGU) and The Sales Acceleration Formula (https://www.amazon.com/Sales-Acceleration-Formula-Technology...) but haven't read either yet. I think they're focused more on selling products than services, but not 100% sure.
on “YC’s Essential Startup Advice” ↗