Pitch anything
by Oren Klaff · first published 2011
78% recommend22% neutral
Why HN recommends it
Practical look at the psychology of selling and pitching: controlling the frame, and how irrational buyers are. Suits founders, salespeople, and anyone persuading a decision-maker one-on-one, with actionable advice.
Summarised by Claude from recommending comments
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million--and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in t
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…integrate into your platform, and what it might look like if we partnered on building something together'. The winner will become obvious. Hat-tip to Oren Klaff > http://www.goodreads.com/book/show/10321016-pitch-anything
on “Ask HN: Hypothetical acqui-hire scenario” ↗…great products. A must read for every entrepreneur. 9. Art of the Start (Guy Kawasaki) -Getting ready to pitch? read this! Also watch Guy's many presentations/talks on YouTube. A good companion book- "Pitch Anything" By Oren Klaff !Escaping Reality! 1. Hatching Twitter (Nick Bilton) -Sooooo much drama! Definitely learnt what not to do! Very interesting read. 2. The accidental Billionaires (Ben Mezrcih) -I…
on “Ask HN: Books you wish you had read earlier?” ↗…about and more... It's also written a bit like a Software Patterns/Recipes book, which I love. I've read the MBA book about 5 times. http://www.amazon.co.uk/Personal-MBA-World-Class-Business-Ed... PITCH ANYTHING, OREN KLAFF You'll hate reading it. It will make you cringe. It's uncomfortable. But it changed my attitude to business, my products, and deals a LOT. Which is REALLY important. Applying some of these…
on “Ask HN: Blogs/Books with an impact on a small business' success?” ↗There's loads of info on packaging and presenting your deal to investors-- spend some time on this project, you can totally hack this on your own. Book recommendation, Oren Klaff's Pitch Anything! http://pitchanything.com/book/
on “Scam or Norm?” ↗…tool. For sharpening, you have to use it daily. Good resources about "tools": > I'd Rather Die! Public Speaking Survival Skills by Robert Scanlon.[1] > MIT OWC - Rethoric [2] > Oren Klaff - How To Pitch Anything (LondonReal) [0] > (not exactly about speaking but suitable for speak preparation) Technical communication by Mike Markel [3] [0] https://www.youtube.com/watch?v=WxwTn_f5yaI [1] https://goo.gl/zv2DOY…
on “Ask HN: Good public speaking course/resources?” ↗For founders: #1 is Oren Klaff Pitch Anything. Then: Crossing the Chasm, Zero to One, Blitzscaling, Never Split the Difference, Oversubscribed: A Founders Guide to Seed Fundraising, Exactly What To Say: The Magic Words for Influence and Impact, Miracle…
on “Ask HN: Best books you read in the past decade?” ↗…generous for no reason. You have to persuade them. There are two good resources. One is "So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love" by Cal Newport. The other is "Pitch Anything" by Oren Klaff. While you probably will never need to pitch anything to investors, you absolutely need to be able to pitch yourself to potential employers if you want to escape the average workplace sucker-farm.…
on “I have a soul-crushing job and I don't know what to do” ↗One book I really liked on the topic is Pitch Anything by Oren Klaff.
on “All Things Sales: Mini-lessons for startup founders” ↗I'm a fan of - Moz.com hosts an overwhelming amount of information. - Made to Stick by Chip and Dan Heath - UnMarketing by Scott Stratten - Influence by Robert Cialdini - Pitch Anything by Oren Klaff While it's focused on kids, you might find some additional ideas in this article: http://kidscreen.com/2013/08/12/marketing-to-kids-and-famili...
on “Ask HN: What are the best books/articles on web marketing?” ↗Depends -- how well you know the subject matter & details. Have you thought through how to handle potential objections and areas of concern? Suggest reading Oren Klaff's Pitch Anything! > http://salestipaday.com/2011/10/19/oren-klaff-pitch-anything...
on “Ask HN: How many hours did you spend on investor pitch?” ↗If I'm a true VC-- why would I want to see a pitch that everyone else is privy to? I find the real deal opportunities where others aren't looking. Incidentally, highly recommend Oren Klaff's book Pitch Anything! > http://pitchanything.com/book/
on “Ask HN: Am I a Sucker for Paying to Pitch at Web Summit?” ↗"Sales" is very broad. My favorite book about the act of selling (i.e. pitching) is "Pitch Anything" - http://www.amazon.com/Pitch-Anything-Innovative-Presenting-P... If you're looking for an overall sales primer/bible, your best bet is probably The Sales Acceleration Formula http://www.amazon.com/Sales-Acceleration-Formula-Technology-...
on “Ask HN: Best books or videos to get better at sales?” ↗…if possible to be able to do simple DCFs... [1] http://www.amazon.com/Elements-Style-4th-William-Strunk/dp/0... http://www.amazon.com/Writing-Well-30th-Anniversary-Nonficti... http://www.amazon.com/Pitch-Anything-Innovative-Presenting-P...
on “What is a coder's worst nightmare? (2014)” ↗…professional reads- The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth In Tough Economic Times > http://www.goodreads.com/book/show/6515635-the-sticking-poin... Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal > http://www.goodreads.com/book/show/10321016-pitch-anything?a... * Several excellent recommendations already posted here, always…
on “Ask HN: Non-tech books that have helped you grow professionally?” ↗…Kissinger (not only international politics but also deep-thinking strategy that can be used anywhere); Meditations - Marcus Aurelius; Superforecasting - Philip Tetlock; Propaganda - Edward Bernays; Pitch anything - Oren Klaff; Guns, Germs and Steel - Jared Diamond; How to win friends and influence people& Stop worrying (both by Dale Carnegie); The Selfish Gene - Richard Dawkins; Trust - Francis Fukuyama;
on “Ask HN: What books have made the biggest impact on your mental models?” ↗