The Psychology of Selling
by Brian Tracy · first published 1986
100% recommend
Why HN recommends it
Practical sales training focused on the mindset side of selling, including overcoming pre-call fear and handling rejection; often recommended as an audio set and suited to people new to sales.
Summarised by Claude from recommending comments
Ben shu nei rong bao kuo:xiao shou de nei zai bo yi,She li bing shi xian quan bu xiao shou mu biao,Ren men yin he er gou mai,Chuang yi xiao shou,Yue jian geng duo de ke hu,Cheng gong xiao shou de shi da guan jian deng.
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…relationship building) Never Sit in the Lobby - Glenn Poulos (sales & relationships) Getting to Yes - Roger Fisher (negotiation, particularly "principled negotiation") The Joy of Selling - Steve Chandler The Psychology of Selling - Brian Tracy In one of our quarterly division training, our office manager gave us Dale Carnegie How to Win Friends and Influence People and were told if we learned nothing else, to study that book.…
on “Ask HN: Resources to get better at outbound sales?” ↗Sales: The very best books/resources on the subject are: 1. The Ultimate Sales Machine by Chet Holmes 2. Zig Ziglar's The Secrets of Closing the Sale 3. Brian Tracy's The Psychology of Selling Copywriting: The 3 Best Books (All out of print): 1. Tested Advertising Methods by John Caples 2. Scientific Advertising by Claude Hopkins 3. Breakthrough Advertising by Eugene Schwartz If I could…
on “Ask HN: Best way to learn copywriting and sales?” ↗Listen to the Psychology of Selling by Brian Tracy. Best sales training I've material I've seen. There's a book too but skip that and get the CD set.
on “Learn to sell” ↗The audible book: The Psychology of Selling - The Art of Closing Sales, by Brian Tracy, is very good in helping overcome the fear that some of us might have before the sales call/meeting, handling the rejections, and moulding your approach/attitude…
on “Ask HN: How to learn sales?” ↗