The 22 immutable laws of marketing
violate them at your own risk
by Al Ries · first published 1993
100% recommend
This book is much interesting and good for those who are new in freelancing. This book is recommended for the freelancer.
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…Kawasaki. Lots of good basics on startups Differentiate or Die - Jack Trout, Steve Rivkin. - Title says it all. It's Not The Big That Eat The Small, It's The Fast That Eat The Slow - Jason Jennings The 22 Immutable Laws of Marketing - Jack Trout and Al Ries Positioning: The Battle for Your Mind - Al Ries, Jack Trout, Philip Kotler Crossing the Chasm - Geoffrey Moore Mastering The Complex Sale - Jeff Thull - lays out an approach…
on “Ask HN: As a technical founder what is the best business book you've read?” ↗…Marketing - Seth Godin All Marketers Are Liars - Seth Godin Purple Cow - Seth Godin Unleashing The Ideavirus - Seth Godin Positioning - Jack Trout and Al Ries Differentiate or Die - Jack Trout The 22 Immutable Laws of Marketing - Al Ries Repositioning - Jack Trout Marketing Warfare - Al Ries The 22 Immutable Laws of Branding - Al Ries and Laura Ries The Discipline of Market Leaders - Michael Treacy and Fred Wiersema Blue…
on “Ask HN: How can a non-technical co-founder add value?” ↗…you a list of books to consider. Crossing the Chasm - Geoffrey Moore The Four Steps To The Epiphany - Steve Blank Positioning: The Battle for Your Mind - Al Ries, Jack Trout and Philip Kotler The 22 Immutable Laws of Marketing - Al Ries, Jack Trout The 22 Immutable Laws of Branding - Al Ries, Laura Ries REPOSITIONING: Marketing in an Era of Competition, Change and Crisis - Jack Trout, Steve Rivkin Differentiate or Die: Survival…
on “Ask HN: How to enter a highly competitive market?” ↗…the Tony Robbins part, but Chet delivers some good stuff. 4. In Search of Stupidity by Merrill Rick Chapman. 5. Positioning: The Battle for Your Mind by Al Ries, Jack Trout and Philip Kotler 6. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout 7. Re-Positioning: Marketing in an Era of Competition, Change and Crisis by Jack Trout and Steve Rivkin 8. The 22 Immutable Laws of Branding…
on “Ask HN: What can you recommend to Read for future startup founder?” ↗…Jumpstart Your Business Brain by Doug Hall E-Myth Revisited by Michael Gerber Blue Ocean Strategy by W. Chan Kim & R. Mauborgne Influence The Psychology of Persuasion by Robert Cialdini The 22 Immutable Laws of Marketing by Al Ries and Jack Trout Secrets of Consulting by Gerald Weinberg For an article that summarizes key concepts see http://skmurphy.com/wp-content/uploads/2007/04/Crucial%20Mar... There is a companion…
on “Ask HN: Are there any good Internet marketing books?” ↗…"@sgblank" Blank 2. Built To Last - Jim Collins 3. (re-read) Crossing the Chasm - Geoffrey Moore 4. Positioning - Al Ries & Jack Trout 5. Differentiate or Die - Jack Trout with Steve Rivkin 6. The 22 Immutable Laws of Marketing - Al Ries & Jack Trout Reading Now: 1. Repositioning - Jack Trout with Steve Rivkin 2. Enterprise 2.0 - Andrew McAfee Queued Up to Read: 1. Create Marketplace Disruption - Adam Hartung 2. Seeing…
on “Ask HN: Must Read Books” ↗…of the Start - Guy Kawasaki The Four Steps to the Epiphany - Steve Blank The Lean Startup - Eric Ries Blue Ocean Strategy - W. Chan Kim and Renee Mauborgne Crossing the Chasm - Geoffrey Moore The 22 Immutable Laws of Marketing - Al Ries & Jack Trout Positioning - Al Ries & Jack Trout Repositioning - Jack Trout (with Steve Rivkin) Differentiate or Die - Jack Trout (with Steve Rivkin)
on “Ask HN: What books an Entrepreneur should read?” ↗…of the Start - Guy Kawasaki The Four Steps to the Epiphany - Steve Blank The Lean Startup - Eric Ries Blue Ocean Strategy - W. Chan Kim and Renee Mauborgne Crossing the Chasm - Geoffrey Moore The 22 Immutable Laws of Marketing - Al Ries & Jack Trout Positioning - Al Ries & Jack Trout Repositioning - Jack Trout (with Steve Rivkin) Differentiate or Die - Jack Trout (with Steve Rivkin)
on “Books for people in the software business” ↗…suggestions for reading? Not necessarily SaaS specific, but some of the foundational works of recent times are the works by Jack Trout, Al Ries, and various co-authors: Positioning, Re-positioning, The 22 Immutable Laws of Marketing, The 22 Immutable Laws of Branding, and Differentiate or Die among others.
on “Being a Developer Makes You Valuable. Learning How to Market Makes You Dangerous” ↗I'm not sure if the fact that it's a game changes anything or not as I don't play in that space myself. But just in terms of marketing in general, some of the essentials include: The 22 Immutable Laws of Marketing - Al Ries & Jack Trout Positioning - Al Ries & Jack Trout Repositioning - Jack Trout (with Steve Rivkin) Differentiate or Die - Jack Trout (with Steve Rivkin) The Ultimate Marketing Plan - Dan S.…
on “Ask HN: What books should I read re marketing for my website?” ↗…Steps to the Epiphany - Steve Blank The Art of the Start - Guy Kawasaki The Lean Startup - Eric Ries Blue Ocean Strategy - W. Chan Kim and Renee Mauborgne Crossing the Chasm - Geoffrey Moore The 22 Immutable Laws of Marketing - Al Ries & Jack Trout Positioning - Al Ries & Jack Trout Repositioning - Jack Trout (with Steve Rivkin) Differentiate or Die - Jack Trout (with Steve Rivkin) The Ultimate Marketing Plan - Dan S.…
on “Ask HN: Tips for a first time startup?” ↗…people who are interested in marketing. But outside of his material, my list of marketing books would include: 1. Positioning: The Battle for Your Mind by Al Ries, Jack Trout and Philip Kotler 2. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout 3. Re-Positioning: Marketing in an Era of Competition, Change and Crisis by Jack Trout and Steve Rivkin 4. The 22 Immutable Laws of Branding…
on “Good marketing books with more substance than Seth Godin's?” ↗…talent in-house (designers, developers) 4. Study pricing psychology (eg. kolenda.io/guides/pricing) 5. Good books with warstories: * Influence: The Psychology of Persuasion by Robert B. Cialdini * The 22 Immutable Laws of Marketing & of Branding (2 separate books) by Al Ries 6. Learn accounting essentials, each country has its own system 7. Provide solid support via multiple channels (phone, email, chat, social etc)
on “Ask HN: What skills do you want to develop or improve in 2025?” ↗…the Tony Robbins part, but Chet delivers some good stuff. 4. In Search of Stupidity by Merrill Rick Chapman. 5. Positioning: The Battle for Your Mind by Al Ries, Jack Trout and Philip Kotler 6. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout 7. Re-Positioning: Marketing in an Era of Competition, Change and Crisis by Jack Trout and Steve Rivkin 8. The 22 Immutable Laws of Branding…
on “What A Hacker Learns After A Year In Marketing” ↗…Charles Proteus Steinmetz: The Electrical Wizard of Schenectady - Robert Bly Report From Engine Co 82 - Dennis Smith Positioning: The Battle for Your Mind - Al Ries, Jack Trout and Philip Kotler The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! - Al Ries and Jack Trout Re-Positioning: Marketing in an Era of Competition, Change and Crisis by Jack Trout and Steve Rivkin The 22 Immutable Laws of Branding - Al Ries…
on “Ask HN: Which books you have read till now that were worth investing time in?” ↗