The ultimate marketing plan

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• davemel37 · Feb 8, 2015 · Recommends

  …Hilton Autobiography, Benjamin Franklin's Autobiography, The Success System That Never Fails - W. Clement Stone, Winning Through Intimidation - Robert Ringer, Scientific Advertising - Claude Hopkins, The Ultimate Marketing Plan - Dan Kennedy, How to Win Friends and influence People - Dale Carnegie, The Psychology of Intelligence - CIA Manual - Richard Heuer https://www.cia.gov/library/center-for-the-study-of-intellig... , There…

  on “The Best Business Book I’ve Ever Read (2014)” ↗
• mindcrime · Jul 30, 2013 · Recommends

  …The 22 Immutable Laws of Marketing - Al Ries & Jack Trout Positioning - Al Ries & Jack Trout Repositioning - Jack Trout (with Steve Rivkin) Differentiate or Die - Jack Trout (with Steve Rivkin) The Ultimate Marketing Plan - Dan S. Kennedy The Ultimate Sales Machine - Chet Holmes All Marketers Are Liars - Seth Godin The Purple Cow - Seth Godin

  on “Ask HN: What books should I read re marketing for my website?” ↗
• mindcrime · Aug 14, 2013 · Recommends

  …The 22 Immutable Laws of Marketing - Al Ries & Jack Trout Positioning - Al Ries & Jack Trout Repositioning - Jack Trout (with Steve Rivkin) Differentiate or Die - Jack Trout (with Steve Rivkin) The Ultimate Marketing Plan - Dan S. Kennedy The Ultimate Sales Machine - Chet Holmes All Marketers Are Liars - Seth Godin The Purple Cow - Seth Godin And add in one generic "Marketing 101" textbook. Find something at a used…

  on “Ask HN: Tips for a first time startup?” ↗
• davemel37 · May 5, 2014 · Recommends

  …only one website you ever visit to learn marketing it should be Occams Razor by Avinash Kaushik. http://www.kaushik.net/avinash/ If you want the fundamentals, read some of Dan Kennedy's books like The Ultimate Marketing Plan. Good Luck.

  on “Ask HN: Best resources for hackers to learn marketing?” ↗
• mindcrime · Apr 29, 2011 · Mentions

  …with Steve Rivkin 2. Enterprise 2.0 - Andrew McAfee Queued Up to Read: 1. Create Marketplace Disruption - Adam Hartung 2. Seeing What's Next - Clayton Christensen, Scott Anthony & Erik Roth 3. The Ultimate Marketing Plan - Dan S. Kennedy 4. Rethink, Reinvent, Reposition - Leo Hopf & William Welter 5. Only The Paranoid Survive - Andy Grove 6. Blue Ocean Strategy - W. Chan Kim & Renee Mauborgne 7. The Power of Unfair…

  on “Ask HN: Must Read Books” ↗
• davemel37 · Mar 7, 2012 · Mentions

  …plan, But his roar was just a squeak. A fox came to investigate - Had luncheon in the woods. Moral: when you advertise, my friends, Be sure you've got the goods! (I saw this poem in Dan Kennedy's book Ultimate Marketing Plan which he attributed to anonymous.)

  on “Be Sure You've Got the Goods” ↗