Marketing high technology
by William H. Davidow · first published 1986
100% recommend
Why HN recommends it
Covers marketing for new or hard-to-explain technology products, focusing on finding early adopters and building demand; often listed in marketing and innovation reading lists alongside Crossing the Chasm.
Summarised by Claude from recommending comments
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…Massachusetts?" Then you might want population demographics and birth rates, etc. This is a good basic, (and cheap) book with some good pointers on how to get started on that kind of market research. 11. Marketing High Technology by William H. Davidow 12. How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit by Guy Kawasaki 13. I'm a big Seth Godin fan, I'd say read anything and everything by him. The Purple…
on “Ask HN: What can you recommend to Read for future startup founder?” ↗…marketing and fostering innovation: The Innovator’s Dilemma by Clayton Christensen Crossing the Chasm and Inside the Tornado by Geoffrey Moore Innovation and Entrepreneurship by Peter Drucker Marketing High Technology by William Davidow Four Steps to the Epiphany by Steve Blank Jumpstart Your Business Brain by Doug Hall E-Myth Revisited by Michael Gerber Blue Ocean Strategy by W. Chan Kim & R. Mauborgne…
on “Ask HN: Are there any good Internet marketing books?” ↗…Only The Paranoid Survive - Andy Grove 6. Blue Ocean Strategy - W. Chan Kim & Renee Mauborgne 7. The Power of Unfair Advantage - John L. Nesheim 8. Product Lifecycle Management - Michael Grieves 9. Marketing High Technology - William Davidow 10. Open Innovation - Henry Chesbrough 11. Product Strategy for High-Technology Companies - Michael McGrath 12. Living on the Fault Line - Geoffrey Moore 13. Inside the Tornado -…
on “Ask HN: Must Read Books” ↗…Crisis by Jack Trout and Steve Rivkin 4. The 22 Immutable Laws of Branding by Al Ries and Laura Ries 5. Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout and Steve Rivkin 6. Marketing High Technology by William H. Davidow 7. Marketing Warfare by Al Ries 8. The Discipline of Market Leaders by Michael Treacy and Fred Wiersema 9. Crossing The Chasm by Geoffrey Moore
on “Good marketing books with more substance than Seth Godin's?” ↗Here's some books https://en.wikipedia.org/wiki/Crossing_the_Chasm https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma https://www.davidow.com/books/marketing-high-technology/ https://www.amazon.com/Four-Steps-Epiphany-Steve-Blank/dp/09... Each of those books are projects (the order I put them in is more or less recommended) ... that's probably a couple months of careful…
on “Ask HN: What are you learning?” ↗For much more detail about Operation Crush you can read "Marketing High Technology" by William Davidow https://www.amazon.com/Marketing-High-Technology-William-Dav...
on “The Intel 8086 processor's registers: from chip to transistors” ↗…Massachusetts?" Then you might want population demographics and birth rates, etc. This is a good basic, (and cheap) book with some good pointers on how to get started on that kind of market research. 11. Marketing High Technology by William H. Davidow 12. How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit by Guy Kawasaki 13. I'm a big Seth Godin fan, I'd say read anything and everything by him. The…
on “What A Hacker Learns After A Year In Marketing” ↗…Change and Crisis by Jack Trout and Steve Rivkin The 22 Immutable Laws of Branding - Al Ries and Laura Ries Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout and Steve Rivkin Marketing High Technology - William H. Davidow Marketing Warfare - Al Ries The Discipline of Market Leaders - Michael Treacy and Fred Wiersema Crossing The Chasm - Geoffrey Moore How to Measure Anything - Douglas Hubbard Fooled…
on “Ask HN: Which books you have read till now that were worth investing time in?” ↗…Ries and Jack Trout) - Scientific Advertising (Claude Hopkins) - Traction (Gabriel Weinberg and Justin Mares) - Behind the Cloud (Marc Benioff and Carlye Adler) - Ogilvy on Advertising (David Ogilvy) - Marketing High Technology (William Davidow) Psychology - Influence (Robert Cialdini) Negotiation First, read Influence (under Psychology), then, in order - Thinking in Bets (Annie Duke) - Getting to Yes (Roger Fisher and…
on “Ask HN: What books helped you in your entrepreneurship journey?” ↗…least one excited early adopter for any product to succeed. If you can't find any, then you aren't solving a real problem. https://books.google.com.uy/books/about/Marketing_of_High_te... www.amazon.com/Marketing-High-Technology-Products-Innovations-Edition/dp/0136049966 See also: http://gsl.mit.edu/media/programs/india-bms-summer-2013/mate...
on ““Never confuse early adopters with a market that actually matter”” ↗