Three Steps to Yes
The Gentle Art of Getting Your Way
by Gene Bedell · first published 2000
80% recommend20% neutral
Everybody has to sell something sometime. We're not just talking about salespeople making quotas. Parents have to sell their kids on the idea of eating vegetables and not taking drugs; managers have to sell their employees on the idea of showing up on time and producing. Getting your message across requires selling yourself and your ideas in a way that guarantees a positive response from the most stubborn listener.Gene Bedell spent a lifetime selling, but he changed his method when he discovered a better way. Three Steps to Yes shows you how to move anyone from no to yes in just three simple s
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…them have actionable steps and are not just high level talk. a. Spin Selling by Neil Rackham b. 50 ScientificallyWays to Be Persuasive by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini c. Three Steps to Yes by Gene Bedell; -Only print, no audio d. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath e. How To Win Friends & Influence People by Dale Carnegie
on “Being a Developer Makes You Valuable. Learning How to Market Makes You Dangerous” ↗…you were fascinated by the wings of birds or little waves behind the plants in water read this. Fascinating book! 2. "The meme machine" by Susan Blackmore. Starting off where Dawkin's book ended. 3. "Three steps to yes" by Gene Bedell, beside Getting to Yes already mentioned here.
on “Ask HN: Books with a high signal to noise ratio?” ↗…be about un-Truth" Although it's easy to see why you would think this, it is a misconception that is costing you dearly, in ways you don't even understand yet. I highly recommend you get a copy of "Three Steps to Yes: The Gentle Art of Getting Your Way" by Gene Bedell. He applies the same sales principles to any social situation where you're trying to get your way, whether convincing a partner to go on vacation to…
on “How I’m Making Five-Figures A Month Off Bootstrapped Products” ↗You might find "Three Steps to Yes" by Gene Bedell helpful. Much of the content is obvious in isolation, but put together it helps orient your outlook.
on “Ask HN: Desperately need “sales for nerds” advice” ↗…"Masters" of the field, but they come highly recommended as useful books. Several are on my to-do list: -Crossing the Chasm -Web Copy That Sells -Yes!: 50 Scientifically Proven Ways to Be Persuasive -Three Steps to Yes: The Gentle Art of Getting Your Way -Getting to Yes: Negotiating Agreement Without Giving In -Solution Selling: Creating Buyers in Difficult Selling Markets -Copy Hackers (I've read these and they…
on “Ask HN: Books on Sales?” ↗