The Thank You Economy
by Gary Vaynerchuk · first published 2011
73% recommend27% neutral
Why HN recommends it
Argues that customer attention and loyalty now come from responsive, personal engagement with customers on social media, and is recommended to business owners and marketers who want to build trust and reputation.
Summarised by Claude from recommending comments
It's easy to think of business sales as one-sided transactions: good productions pumped into the hands of production-hungry consumers. But according to Gary Vaynerchuk, those one-way exchanges no longer tell the true story of what's really on in the American marketplace. Using example after example, he explains how our new Thank You Economy is superseding old models with its combination of constant communication, honesty, responsiveness, quality, and value.
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…Applebee's / lame tech support option. It was taught to the whole industry and now is used by everyone to a counterproductive end. I subscribe much more to the ways described by Gary Vaynerchuk in the The Thank You Economy where someone swore to his face and that person is now, years later, one of his VPs after Gary got to the bottom of the problem.
on “What to do when a customer says “Fuck you”” ↗In no particular order: * Boomerang by Michael Lewis * Steve Jobs by Walter Isaacson * The Hunger Games by Suzanne Collins * The Thank You Economy by Gary Vaynerchuk
on “Ask HN: Best book you read in 2011” ↗I would also add: Rework It's not how good you are, it's how good you want to be Thank You Economy
on “Ask HN: What books an Entrepreneur should read?” ↗…Psycho-Cybernetics by Maxwell Maltz (Self-image) Seven Habits of Highly Effective People by Steven Covey(Being awesome) Wealth of Nations Wayne Dyer The Tao System of the World Origin of Species Brave new world Thank you economy Crush it Built to Last Who Moved my Cheese Stillness Speak Eckhert Tolle Mastery George Leonard Steve Jobs Biography The Last Lecture Steve Pavlina Books Iacocca Striking Thoughts Bruce Lee…
on “Ask HN: What are some Good Books you have read in past one year or so..” ↗…LEGO maybe $300 and has netted them an incredible amount of positive press and rekindled emotional connections with their brand. If you want to read two great and inspiring books about this, read The Thank You Economy by Gary Vaynerchuk and Delivering Happiness by Tony Hsieh. We're working to build a culture of over the top customer service and these books are our bibles.
on “Lego Finds Discontinued Set For Boy Who Saved Up For 2 Years” ↗…Change the World - Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company - Lovability: How to Build a Business That People Love and Be Happy Doing It - The Thank You Economy Personal - Presentation Zen: Simple Ideas on Presentation Design and Delivery - TED Talks: The Official TED Guide to Public Speaking - Deep Work: Rules for Focused Success in a Distracted World…
on “Ask HN: Is it normal to fall out of love with coding?” ↗…chosen colour would help too. Privacy policy and law can seem a dry subject so it's up to you to show the importance and add the colour of your enthusiasm. For example if you look at a book like The Thank You Economy, a striking colour scheme and focusing on reputation, trust and relationships makes you understand the passion the author has for the subject.
on “Show HN: Feedback on my ebook landing page” ↗It's not from this year, but I have to say it: I read Rework quite a few months back and it honestly changed my life. Other than that, The Thank You Economy is a good one as well.
on “Ask HN: Best book you read in 2011” ↗…honesty, and integrity. Ten years from now, every company will have a Chief Culture Officer on staff, and if big enough, a team dedicated to scaling one-to-one relationships."[1] [1] - http://www.amazon.com/Thank-You-Economy-Gary-Vaynerchuk/dp/0...
on “Clayton Christensen: How MBA-driven Profit focus is Killing the U.S. Economy” ↗That's the premise of Gary Vaynerchuck's book, "The Thank You Economy"[1], for those interested in this topic. [1] http://www.amazon.com/Thank-You-Economy-Gary-Vaynerchuk/dp/0... (non-affiliate link)
on “Apple Is the New Pimco” ↗This one has Gary Vaynerchuk's "Thank You Economy" written all over it.
on “37signals sent me a gift for pwning their leaderboard” ↗