The Right It

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What Hacker News says

• heymax054 · Sep 27, 2021 · Recommends

  I've been wondering on the pros and cons of interviewing customers vs. just putting something out there and seeing the reaction/getting a commitment. There's a great book about the latter called "The Right It" by Alberto Savoia (a guy who used to work at Google to test business ideas). There he describes 8 different ways to test a biz idea: - The Mechanical Turk – Replace complex and expensive computers or…

  on “The Mom Test – How to talk to customers” ↗
• joegahona · Feb 15, 2020 · Recommends

  …resonate with users is a complete crapshoot. More often than not, people inside the company are way too close to the product to be able to determine which features are the right ones. I recommend “The Right It” by Alberto Savoia, “What Customers Want” by Tony Ulwick, and “The Lean Product Playbook” by Dan Olsen if Cutler’s essay doesn’t convince you.

  on “Signs you’re working in a feature factory (2016)” ↗
• andycrawford · Jan 17, 2021 · Recommends

  Thinking, Fast and Slow – Daniel Kahneman The Right It - Alberto Savoia The Mom Test - Rob Fitzpatrick Combining these and your chances of success have just increased by 500%

  on “Ask HN: Books for founders before product market fit” ↗
• frabia · Mar 15, 2023 · Recommends

  A book that I really want to recommend to anybody in the process of validating product and business ideas: “The right it” by Alberto Savoia

  on “Ask HN: What books helped you in your entrepreneurship journey?” ↗
• skmurphy · Sep 26, 2020 · Recommends

  …https://www.skmurphy.com/blog/2020/01/30/40-tips-for-b2b-cus... (there is also a link at the bottom for a PDF version). Two final books I would suggest, while not exactly sales books, are "The Innovator's DNA" by Clayton Christensen and "The Right It (Pretotype It)" by Alberto Savoia. They cover a number of techniques for finding the right problem to solve and determining if your solution is a good fit for customer needs. I mention them because it's…

  on “Ask HN: How to learn sales?” ↗
• maxharris · Dec 7, 2021 · Recommends

  I recommend reading Alberto Savoia's book, "The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed" One of the examples that Savoia provides in his book is especially helpful to recall here: Back in the 1960s, IBM was trying to figure out…

  on “Former Tesla employees say 2016 ‘Full Self-Driving’ video was staged” ↗
• maxharris · Mar 14, 2021 · Recommends

  …Ayn Rand, or following an interest you already have (mine are things like machining, chemistry, structural engineering, neon art). If you have a business idea, one of the best books I've read is The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed by Alberto Savoia. Making stuff is a lot easier than learning whether or not you're on the right track without spending everything you have.…

  on “Is Being Salaried a Scam?” ↗
• alexellisuk · Apr 14, 2022 · Recommends

  …but essential to make money. These are my recommendations to anyone who's here and not getting the traction they want, or are considering starting a business. The 1-Page Marketing Plan - Alan Dibb. The Right It - Alberto Savoia. Monetizing Innovation - Georg Tacke & Madhavan Ramanujam. Obviously Awesome - April Dunford

  on “Why is selling software so weird?” ↗
• dawit123 · Dec 25, 2022 · Recommends

  If you failed on your startup i would recommend you to read "The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed" book by Alberto Savoia. This will give you basic tools to succeed and an explanation for why you failed before. Check it out and you will understand…

  on “I am done. I give up” ↗
• sdoering · Sep 15, 2024 · Recommends

  I‘d recommend 'the right it' by Alberto Savoia [1]. > Pretotyping is a set of tools, techniques, and tactics designed to help you validate any idea for a new product quickly, objectively, and accurately. The goal of pretotyping…

  on “Ask HN: Must-Read Books for Startups?” ↗