Monetizing innovation
by Madhavan Ramanujam · first published 2016
84% recommend11% neutral5% critical
Why HN recommends it
Pricing guide built on willingness to pay and designing the product around the price, with price discovery done before building. Suits founders, SaaS teams and product marketers working on pricing and packaging.
Summarised by Claude from recommending comments
"Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation-- measured in dollars and cents-- is a very hard target to hit.€ Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets-- or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the
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…These are my recommendations to anyone who's here and not getting the traction they want, or are considering starting a business. The 1-Page Marketing Plan - Alan Dibb. The Right It - Alberto Savoia. Monetizing Innovation - Georg Tacke & Madhavan Ramanujam. Obviously Awesome - April Dunford
on “Why is selling software so weird?” ↗Great book for this: Monetizing Innovation (https://www.amazon.ca/Monetizing-Innovation-Companies-Design...)
on “Ask HN: How do you set prices?” ↗Read this book to learn about "willingness to pay" https://www.amazon.com/Monetizing-Innovation-Companies-Desig... Sadly, I haven't seen anything literature on real value based pricing
on “Don't Charge $9 a Month for Your SaaS” ↗Crossing the Chasm by Geoffrey Moore, and Monetizing Innovation by Madhavan Ramanujam.
on “I helped reposition a database product that went on to make $1B in revenue” ↗I've been diving into SaaS pricing strategies lately and recently came across the book "Monetizing Innovation" by Madhavan Ramanujam. It is probably the best content I have come across on the topic to date. I wanted to share a few key takeaways I got from it but I'm eager to hear your thoughts and experiences,…
on “Seeking Advice and Insights: SaaS Pricing Strategies and Experiments” ↗Ignore the people saying "don't do this" and instead read "Monetizing Innovation" (https://www.amazon.co.uk/Monetizing-Innovation-Companies-Des...) to get some guidance. It's difficult to summarise the key lessons but you need to consider things like: * What does having an API allow…
on “Ask HN: How much to charge for an API call?” ↗The book Monetizing Innovation, to me, has been the smartest approach to pricing I've encountered: https://www.amazon.com/Monetizing-Innovation-Companies-Desig... Basic idea is that you should design the product around the price.…
on “Ask HN: How to Price a Product” ↗…brainer purchase. Getting pricing right has a huge ROI across the board. Good pricing improves margins, reduces sales friction, and creates happier customers. The best book that I've read on pricing is Monetizing Innovation: https://www.amazon.com/Monetizing-Innovation-Companies-Desig...
on “Pricing Your Product” ↗…have the work/personal budgets to pay what I wanted to charge? Was the price enough to cover marketing and user acquisition costs? I haven't read it, but have heard that a great book on this topic is Monetizing Innovation (https://www.amazon.com/dp/B01F4DYY1I). Another good book to think about business models is The Art of Profitability (https://www.amazon.com/dp/B000FA5TTM, brief notes: https://codingvc.com/the-art-of-profitability)…
on “Ask HN: Best business advice for software developers” ↗I recommend the book "Monetizing Innovation". It won't give you an answer, but it will equip you to understand value and think about pricing.
on “Ask HN: How do you set prices?” ↗I recommend the book Monetizing Innovation. It'll equip you well to talk about and think about pricing and value. In my opinion, the hardest part of the problem is getting away from the psychology that pricing "uncomfortably high" is somehow…
on “Ask HN: How do you set prices?” ↗…The Lean Product Playbook - Competing Against Luck - Domain Driven Design - Patterns of Enterprise Application Architecture - Data-Driven Marketing - Designing Data-Intensive Applications - Monetizing Innovation - Super Thinking - The Great Mental Models - Nonviolent Communication - High Growth Handbook - Powerful - Trillion Dollar Coach
on “What is expected of a engineering manager?” ↗…all intertwined in a brand new land-grab to get adoption. The founder of Superhuman.com recently introduced us to the Van Westendorp Price Sensitivity Meter, and recommended we also check out the book 'Monetizing Innovation' -- more to learn!
on “Launch HN: Worksphere (YC W21) – Manage flexible in-office or remote workspaces” ↗The book Monetizing Innovation is a book all about pricing [0]. It's a great read. I'd also recommend this talk by Rahul Vohra, founder of Superhuman, who talks about pricing with regards to product market fit [1]. [0] https://www.amazon.com/Monetizing-Innovation-Companies-Desig...…
on “Ask HN: Recommended resources for pricing digital products/services?” ↗…Future by Vaclav Smil - How To Talk: Siblings Without Rivalry by [Adele Faber](https://en.wikipedia.org/wiki/Adele_Faber) - Impact Mapping: Making a big impact with software products and projects - Monetizing Innovation: How Smart Companies Design the Product Around the Price - Product-Led Growth: How to Build a Product That Sells Itself - Rewire Your Anxious Brain: How to Use the Neuroscience of Fear to End Anxiety,…
on “Ask HN: Books you read in 2022 and recommend for 2023” ↗