Seeing What's Next
Using Theories of Innovation to Predict Industry Change
by Clayton M. Christensen · first published 2004
50% recommend38% neutral13% critical
When an innovation is launched, it can change an entire industry and the firms operating therein in a potentially disruptive way. This book argues that it is possible to predict which companies will win and which will lose in a specific situation, and provides a practical framework for doing so.
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Seeing What's Next (Using the Theories of Innovation to Predict Industry Change) -- Clayton Christensen (Author)
on “Ask HN: Must Read Books” ↗…pleasing their bosses, meeting revenue goals for investors, and generally not rocking the boat. This presents a great opportunity for small companies to disrupt the market. You should definitely read "Seeing What's Next" by Clayton Christensen to get a better idea of where the weaknesses can be found in companies that dominate the market. A focus on semantic search certainly sounds like it could be a good area for a…
on “ASK HN: Is there room for a new search engine?” ↗…is, the location in the value chain where attractive profits can be earned shifts in a predictable way over time." Companies make attractive money when they solve the hardest problems. Read his book, "Seeing What's Next" Also: http://eser.org/oil-and-gas/The_law_of_conservation_of_attra... Just because it's true that many internet businesses have become modular, commoditized, and marginally profitable, does not mean…
on “The Internet Is Dead (As An Investment)” ↗I'd say also read "Seeing What's Next", the third book in the disruption series. There he deals with a lot of stuff like structuring your business to take advantage of Asymmetric Motivation and Asymmetric Skills as shield and sword of your…
on “What one book could give me a new, useful superpower?” ↗The internet is definitely disrupting education; especially some organizations that use it (Christensen has a chapter about it in Seeing What's Next, and in fact a whole other book Disrupting Class, specific to it http://www.claytonchristensen.com/books.html - I've read the former). You make an interesting point: as education has become more widely…
on “The Coming Disruption” ↗…Marketing - Al Ries & Jack Trout Reading Now: 1. Repositioning - Jack Trout with Steve Rivkin 2. Enterprise 2.0 - Andrew McAfee Queued Up to Read: 1. Create Marketplace Disruption - Adam Hartung 2. Seeing What's Next - Clayton Christensen, Scott Anthony & Erik Roth 3. The Ultimate Marketing Plan - Dan S. Kennedy 4. Rethink, Reinvent, Reposition - Leo Hopf & William Welter 5. Only The Paranoid Survive - Andy Grove…
on “Ask HN: Must Read Books” ↗>> The reason for that is well explained in The Innovator's Dilemma. Side note/question: I know there's three books in that "series": Innovator's Dilemma, Innovator's Solution, and Seeing What's Next. For someone who has not read any of them, what's the correct order? Are all three required, or is there overlap between the contents?
on “Why Steve Jobs Never Listened to His Customers” ↗…definitely the best - it was based on his PhD, it is brilliantly and simply written, and is also supported by actual data. The above terminology is from the 3rd book, after Innovator's Solution, called "Seeing What's Next". Although he's refined and modified his theories with experience in applying them to many real situations, the book is no where near as well written, even includes a constant stream of ridiculous puns…
on “Ideas don’t make you rich. The correct execution of ideas does.” ↗…so it provokes no desperate fight for survival. It's an term from Clayton Christensen, who wrote The Innovator's Dilemma, though he doesn't use it til "The Innovator's Solution", and expands on it in "Seeing What's Next".
on “In Case You Wondered, a Real Human Wrote This Column” ↗…is much more academic and research-filled, Innovator's Solution is more "here's what you do with it." I'd recommend Innovator's Solution first as it's a somewhat lighter introduction. (I haven't read Seeing What's Next, so can't comment there.)
on “Why Steve Jobs Never Listened to His Customers” ↗