No Logo
by Naomi Klein · first published 1999
37% recommend60% neutral3% critical
Why HN recommends it
Argues corporate branding has reshaped public life, with examples of how brands shape culture and consumer values. Explains branding's expansion since the 1980s; suits readers wanting a critical look at brands.
Summarised by Claude from recommending comments
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Affiliate links. As an Amazon Associate I earn from qualifying purchases.
Mentions per year
What Hacker News says
Related books
2009–2026The Shock Doctrine
Naomi Klein
Recommended by 27 · mentioned by 7527 recommend · 75 mention27 recommend · 7527 recommend
2019–2026Alchemy
Rory Sutherland
Recommended by 20 · mentioned by 2320 recommend · 23 mention20 recommend · 2320 recommend
2019–2026Agency
William Gibson
Recommended by 13 · mentioned by 2913 recommend · 29 mention13 recommend · 2913 recommend
2007–2026Virtual light
William Gibson
Recommended by 18 · mentioned by 3918 recommend · 39 mention18 recommend · 3918 recommend
2010–2026Mona Lisa Overdrive
William Gibson
Recommended by 16 · mentioned by 5016 recommend · 50 mention16 recommend · 5016 recommend
2008–2026Burning Chrome
William Gibson
Recommended by 25 · mentioned by 6225 recommend · 62 mention25 recommend · 6225 recommend
2008–2026Pattern Recognition
William Gibson
Recommended by 22 · mentioned by 6722 recommend · 67 mention22 recommend · 6722 recommend
2008–2026Count Zero
William Gibson
Recommended by 26 · mentioned by 8526 recommend · 85 mention26 recommend · 8526 recommend
Naomi Klein's first book - 'No Logo' was quite good. The 'Shock Doctrine' was kind of a mess. What happens is that these authors become very famous by putting out a good book with an opinion. Then, like a one-hit-wonder rock band, they…
on “War Is a Racket by General Smedley D. Butler (1933)” ↗The death of the public commons, and its replacement by privately owned pseudo-commons (just don't break any corporate or brand rules) is a major theme of Naomi Klein's seminal book, No Logo. I have't read it for a while, so I don't know how it holds up (more, rather than less, I would guess) but I enjoyed it both times. Here's another article from the Guardian, discussing No Logo. https://www.theguardian.com/books/2016/feb/15/100-best-nonfi...
on “Pseudo-public space in London” ↗Brands are more valuable than products - see Nike, Coca-Cola etc. - read 'No Logo' by Naomi Klein
on “Don’t Build a Startup, Build a Movement” ↗…brand - the vast majority of the purchase price for Kraft was labled "goodwill" in the public accounting statements Phillip Morris issued. There is a pretty good writeup on this in Naiomi Klein's book "No Logo"
on “WeWork’s Back Is Against a Wall” ↗Great thank you. I am very interested in alternative ways to organize the global economy that are more equitable and fair so I appreciate the link. I should also mention Naomi Klein's No Logo. https://www.youtube.com/watch?v=oeTgLKNb5R0
on “IMF warns El Salvador: “Bitcoin should not be used as a legal tender”” ↗> build your developer brand Brands are bad. If you value brands, I recommend you read No Logo by Naomi Klein. It will (all right, may) help you adjust your value system. It certainly did for me.
on “Ask HN: Is maintaining a personal blog still worth it?” ↗Naomi Klein’s famous book No Logo* does a great job diving into the expansion of branding that happened around the 80s and into the 90s. As someone who’s lived in the post-branding world my whole life, it reads like an anthropological…
on “The Brand Age” ↗Read "No Logo" by Naomi Klein. It basically explains this mechanism in great detail.
on “Cyberdecks, going analog, and convivial technology” ↗…Medicine and Murder in the Scientific Revolution Being Wrong: Adventures in the Margin of Error: The Meaning of Error in an Age of Certainty Mycophilia Packing for Mars: The Curious Science Of Life In Space No Logo King of Infinite Space: Donald Coxeter, the Man Who Saved Geometry The Ghosts Of Evolution Nonsensical Fruit, Missing Partners, And Other Ecological Anachronisms Rosalind Franklin: The Dark Lady of DNA Growing…
on “Ask HN: What are your favorite non-fiction books of all time?” ↗…'zookeeper problem'. Do I have to be a much more intimate fan of George Hotz to understand how this is not confused? If you're concerned about the presence of a virtue-seeking consumerist class, read No Logo instead of someone who endorses praxeology.
on “Consumer Class Divide” ↗…more “counter” any underground culture is —- by definition. American counterculture hasn’t really properly existed outside of capitalist smother and capture since the early 90s either by the way. Give No Logo a read for more on that.
on “Reading Neuromancer for the first time in 2025” ↗No-Logo by Naomi Klein outlined how brands work. One factor in the irrational defence could be a kind of psychological protection of investment. Apple isnt just another company, its an entire lifestyle ecosystem.…
on “macOS has checked app signatures online for over 2 years” ↗I've just watched the video. Naomi Klein (the author) is a respected and thoughtful academic. Her previous book ('No Logo') was well received around the world. The ideas she presents here are obviously true: Governments and corporations are colluding to exploit the poor and powerless by profiteering from disaters (natural…
on “Could a unified theory of modern life really be this simple/scary? (quick vid)” ↗…character's unique look and obsessive attention to detail in her own outfits and accessories, but setting that aside, I'm struck by the implicit claim that Pattern Recognition could have had greater reach than No Logo by Naomi Klein, which came out a few years earlier and plugged into contemporary determination to personally resist the power of multinational corporations that was being amplified through globalization.…
on “William Gibson is a literary genius” ↗…angry about his books being featured in the Matrix, because he thought the Matrix was the exact kind of movie that the Matrix itself would make. This is the kind of energy that Doctorow, Naomi Klein (No Logo) etc. have
on “Cory Doctorow's next book: Chokepoint Capitalism” ↗