Cover of Century of the Self

Century of the Self

by Adam (DRT) Curtis · first published 2005

52mentions
31recommended by
42HN commenters
2008–2026first – last mentioned

74% recommend26% neutral

Why HN recommends it

Four-part BBC documentary tracing how Freud's ideas and Edward Bernays turned advertising and PR into tools of consumerism and political manipulation; suits anyone curious about how desires get manufactured.

Summarised by Claude from recommending comments

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Mentions per year

60 2007: 0 mentions2008: 1 mention2009: 1 mention2010: 1 mention2011: 3 mentions2012: 0 mentions2013: 0 mentions2014: 1 mention2015: 3 mentions2016: 3 mentions2017: 2 mentions2018: 6 mentions2019: 0 mentions2020: 6 mentions2021: 3 mentions2022: 6 mentions2023: 6 mentions2024: 1 mention2025: 3 mentions2026: 2 mentions200720172026

What Hacker News says

  • dekken_ · Jan 11, 2021 · Recommends

    Watch "The Century of the self" by Adam Curtis.

    on “A Brief History of Consumer Culture” ↗
  • iuguy · Jan 14, 2011 · Recommends

    If anyone wants to see an incredible look into how Sigmund Freud's research was turned around to manipulate people into consuming more, then Adam Curtis' excellent The Century of The Self is available to watch here: http://thoughtmaybe.com/video/the-century-of-the-self If you've never seen an Adam Curtis documentary before, this is a good one to start with. His style and delivery is unique…

    on “Things Real People Don't Say About Advertising” ↗
  • macavity23 · Oct 26, 2011 · Recommends

    …accurately our subconscious desires (to be popular, sexy and powerful) as interpreted and channeled by the market. On this subject, I would strongly recommend Adam Curtis' BBC documentary series 'The Century of the Self' which documents the rise of consumerism and the psychoanalytical theories underpinning it. It really opened my eyes to the many parts of our culture that I'd considered eternal that are in fact entirely…

    on “Complete Entanglement (Modern Slavery)” ↗
  • eth0up · Sep 26, 2016 · Recommends

    …survival can be perfectly legal, unethical, hypocritical and irrational simultaneously, and the ensuing conflicts arising therefrom, conveniently viewed and treated as isolated. I think Adam Curtis's The Century of the Self[2] offers a bit of insight on where things starting going silly, and some of the mechanisms involved. While the article may not be directly supporting PO as a paradigm, it gets uncomfortably close. Planned…

    on “Why companies make their products worse” ↗
  • jamesblonde · Oct 1, 2023 · Recommends

    One thing is sure that since Hayek's time, the market has become more efficient at creating and fulfilling the desires of consumers. The obligatory recommendation to see the Century of the Self by Adam Curtis for a historical perspective on consumerism. However, Varoufakis has a point that a monopolist capitalism, enabled by technology, is not an attractive system.

    on “Varoufakis: Capitalism is dead, long live Technofeudalism” ↗
  • Create · Dec 21, 2008 · Recommends

    …dig into what it does. Far more than a "stray" pixel. As to understand why this fuss about advertising: it is an extremely latent and powerful means of exercising power. I would suggest Adam Curtis, Century of the Self in particular. (e.g. from Brewster Khale's archive.org)

    on “See all the web bugs tracking you - Ghostery” ↗
  • dredmorbius · Aug 15, 2016 · Recommends

    …Neil Postman, Amusing Ourselves to Death and Technopoly http://www.worldcat.org/title/amusing-ourselves-to-death-pub... http://www.worldcat.org/title/technopoly-the-surrender-of-cu... Adam Curtis, The Century of the Self http://www.worldcat.org/title/century-of-the-self/oclc/86087... https://m.youtube.com/watch?v=eJ3RzGoQC4s While we're at it, A Thousand Clowns http://www.worldcat.org/title/thousand-clowns/oclc/748574510...…

    on “Can Facebook really make ads unblockable?” ↗
  • dredmorbius · Oct 31, 2016 · Recommends

    See also Adam Curtis's The Century of the Self, which focuses extensively on Bernays. Bernays' books are avaialble via the Internet Archive. Fascinating reading.

    on “How liars create the ‘illusion of truth’” ↗
  • rm_-rf_slash · Sep 27, 2018 · Recommends

    …Cosmos, first and foremost. Much of Adam Curtis’ work is fantastic. Hypernormalization and The Trap were as fascinating as they were frightening. If I had the authority, I would mandate every child see A Century of the Self in school, and then again in college. James Burke’s Connections was also excellent. Kind of like a link between Carl Sagan and Adam Curtis. I personally loved the History Channel’s Engineering an Empire,…

    on “Ask HN: What are some of the best documentaries you've seen?” ↗
  • ex3xu · Oct 13, 2018 · Recommends

    …the problem, and there are some good documentaries on Thoughtmaybe that may be relevant as well, including Advertising at the Edge of the Apocalypse, Weapons of Mass Surveillance, and Adam Curtis's The Century of the Self.

    on “Invisible Manipulation: ways our data is being used against us” ↗
  • mojuba · Sep 27, 2021 · Recommends

    …manufactured by the auto industry in the 1950-60s and is likely supported to this day by, again, some marketing money. There's an interesting documentary about these things by Adam Curtis called "The Century of the Self", and esp. part I "Happiness Machines".

    on “Sometimes mindlessness is better than mindfulness” ↗
  • silicon2401 · May 3, 2022 · Recommends

    Watch "Century of the Self" (and "Hypernormalization") by Adam Curtis. Pop culture, marketing, and advertisement are in many ways the products of wartime propaganda techniques being applied to civilians by corporations during peacetime.…

    on “Pop culture has become an oligopoly” ↗
  • rakete · Dec 16, 2011 · Recommends

    …interested in Bernays and how modern Marketing and Public Relations came into existence (and how they are used to control/manipulate us) should take the time and watch the four part BBC documentation 'The Century of the Self' by Adam Curtis: http://www.youtube.com/watch?v=IyPzGUsYyKM

    on “I'm starting to think LEGO is evil” ↗
  • dredmorbius · Dec 30, 2014 · Recommends

    …after its use by Germany in WWI). http://en.wikipedia.org/wiki/Edward_Bernays The BBC series by excellent documentarian Adam Curtis (I've encountered a few of his other works and writings recently), The Century of the Self covers Bernays: http://en.wikipedia.org/wiki/The_Century_of_the_Self Many of the same methods and techniques were applied to corporate disinformation campaigns against controls over leaded paint, asbestos,…

    on “Mae Keane, the Last 'Radium Girl,' Dies at 107” ↗
  • dredmorbius · Feb 5, 2015 · Recommends

    From what I've seen of him, everything Curtis does is excellent. "The Century of the Self" is also on my list.

    on “U.S. considers declassifying report on Saudi funding of al Qaeda” ↗

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