$100M Offers
by Alex Hormozi · first published 2021
78% recommend22% neutral
Why HN recommends it
Practical guide to structuring business offers, treating pricing as one variable within a larger offer. Gives actionable ideas for positioning and making offers hard to refuse, for founders and marketers.
Summarised by Claude from recommending comments
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…contrarian. i called him that & he blocked me [1] for some reason. probably there's some truth in it that he got hurt. his examples are so bad. i've read paul graham's essays, naval's thread & alex hormozi's $100m offers book & all are quite good & easy to understand. naval's thread is a big hard but he has whole bunch of podcasts (4 hours) [2] explaining them in detail & articles [3] to accompany them. the op's entire…
on “No More “Insight Porn”” ↗No substitute to getting out and actually doing the sell but this book will get you tons of ammunition to make your offer bullet proof. Don't go by the title. It has very actionable advise: $100M Offers: How To Make Offers So Good People Feel Stupid Saying No https://www.amazon.com/100M-Offers-People-Stupid-Saying-eboo...
on “Ask HN: How to learn to sell?” ↗$100M offers by Alex Hormozi. The writing itself isn't all that polished, but the content is great. It's been very useful in thinking through my own business positioning and offerings.
on “Ask HN: Best books read in 2022” ↗Growth Hacking by Ryan Holiday Alex Hormozi's 2 books - $100M Offers - $100m Leads
on “I'm an engineer that needs to sell my services. Any good books on sales?” ↗…Michalowicz ; Other good resources for entrepreneurs: - Seth Godin & Robert Cialdini for marketing - The Mom Test (how to talk to your users) - Made to Stick (how to craft stories and narratives) - $100M offers & $100M leads by Hormozi (currently reading them, it's mainly common concepts put in a simple and actionable way)
on “Ask HN: Best resources on starting a lifestyle business?” ↗Start with reading Alex Hormozi’s $100M Offers. You’ll gain wisdom in a few hours that takes most entrepreneurs decades to cultivate. Basically you need to see pricing as just a single variable in the offer equation with the goal being to craft…
on “Ask HN: How to Price a Product” ↗I find myself rereading Antifragile, Black Swan, Lean Startup, and $100M Offers All of them have significantly shaped my worldview, and I'd love to know HN's favorite nonfiction books
on “Ask HN: What nonfiction books do you keep rereading?” ↗https://www.amazon.de/100M-Offers-People-Stupid-English-eboo... Will check it out. Thx.
on “Ask HN: How to Price a Product” ↗Thoughts on Hormozi's 100m offers?
on “Business books are entertainment, not strategic tools” ↗