$100M LeadsAlex Hormozi
$100M Leads
by Alex Hormozi · first published 2023
7mentions
3recommended by
4HN commenters
2023–2026first – last mentioned
75% recommend25% neutral
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Growth Hacking by Ryan Holiday Alex Hormozi's 2 books - $100M Offers - $100m Leads
on “I'm an engineer that needs to sell my services. Any good books on sales?” ↗…Other good resources for entrepreneurs: - Seth Godin & Robert Cialdini for marketing - The Mom Test (how to talk to your users) - Made to Stick (how to craft stories and narratives) - $100M offers & $100M leads by Hormozi (currently reading them, it's mainly common concepts put in a simple and actionable way)
on “Ask HN: Best resources on starting a lifestyle business?” ↗…countries. - Do you get partners, co-founders or investors? Don't get any of those unless you actually need them. That is, they are providing value. - How do you approach sales and marketing? Read $100m Leads by Alex Hormozi - Do you go for a lot of small customers, or less big customers? It depends on the business choose what's more lucrative. - Do you target a small niche market, or compete in an established…
on “Ask HN: How to sell a startup for $5M in 5-10 years? (not about product ideas)” ↗Read Alex Hormozi's "$100m Leads"
on “Ask HN: What are the best ways to promote SaaS?” ↗…the first 100 pages before forming an opinion. I ended up finding it genuinely useful, especially for understanding the psychology and mindset needed to sell something. I now highly recommend his book $100M Leads to technical friends who are trying to figure out how to sell what they’ve built. I’m still learning, if you’ve any good recommendations, please drop them below
on “Marketing for Founders” ↗Hi there! Soon Alex Hormozi's book, called "$100M leads" is coming out. If you know Alex Hormozi, you know how valuable his knowledge is. He is giving out 2 extra chapters that won't be released publicly, if you invite 10 other people. I usually stay away…
on “Alex Hormozi Book – $100M Leads” ↗…funnels (fancy name for landing pages with a purpose). Then came the harder part: marketing it. Coming from a tech background, I knew nothing about marketing, so I started reading and came across the $100M Leads book. I realized codifying those principles together with funnels and marketing automation had a real market. My family, friends, and acquaintances became the first customers. A friend joined me as cofounder…
on “Ask HN: What Are You Working On? (May 2026)” ↗