Your Marketing Sucks

Name: Your Marketing Sucks
ISBN: 9780609609835

by Mark Stevens · first published 2003

3mentions

2recommended by

2HN commenters

2009–2011first – last mentioned

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sganesh · Oct 26, 2011 · Recommends

Yes!: 50 Scientifically Proven Ways to Be Persuasive : by Noah Goldstein & Robert Cialdini - Short Read. Your Marketing Sucks - Mark Stevens - Short Read. Persuasion Mastery: 500 Practical Lessons In The Psychology Of Sales - Stephen Thieme - Long One:)
on “Ask HN: Any great books on Sales and Marketing?” ↗
sganesh · Feb 24, 2010 · Recommends

Secrets of Consulting & More Secrets of Consulting - Gerald Weinberg. Getting Started in Consulting - Alan Weiss Your Marketing Sucks - Mark Stevens Listen First, Sell Later - Bob Poole E-Myth Revisited - Mark Gerber
on “Ask HN: Books about running a software development contracting / consulting biz?” ↗
jason_tko · Nov 18, 2009 · Recommends

…you want to sell it. You hop on Google Ads and put down $400. You've got a solid click through rate, and 2 weeks later, zero sales. Time to learn about marketing. Seek out some good marketing books (Your Marketing Sucks is very good), buy them, read them, and ask your mentor about them. Now you're making some sales, and a Sales guy approaches you. He bought your product, and he likes it. He's interested to become…
on “Ask HN: What's the best first business book for a programmer?” ↗