Writing that works
by Kenneth Roman · first published 1981
3mentions
3recommended by
3HN commenters
2012–2018first – last mentioned
100% recommend
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My favorite book on writing comes from advertising. Two authors, Kenneth Roman (former Ogivly CEO) and Joel Raphaelson (former Ogivly creative director): Writing That Works (http://www.amazon.com/Writing-Works-Communicate-Effectively-...) This book has been transforming my long and vague e-mails, letters and blog posts into more crisp and to the point while keeping the…
on “Some things I've learnt about writing” ↗For writing, I am almost done with this book and it is great: Writing That Works; How to Communicate Effectively In Business by Roman and Raphaelson Stresses clarity and writing how you talk.
on “Ask HN: What new skills are you learning?” ↗…excludes or mistreats people. Some good lessons if you want to start a company and get as many customers as possible ;) Similar book with more academic stringency: Weapons Of Maths Destruction - Roman's Writing That Works, non-fiction/memo/email advice from big advertising guys, lots of good advice on getting your point across - Fromm's The Art Of Loving & The Sane Society, two non-fiction books from a sociologist/psychologist…
on “Ask HN: Which non-programming books are a beneficial read for programmers?” ↗