Winning at new products
by Robert G. Cooper · first published 1986
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2HN commenters
2010–2023first – last mentioned
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…Break all the Rules. A non-software specific design book I highly recommend is The Design of Everyday Things. Even though it is geared towards manufacturing related industries, I'm also very fond of Winning at New Products. If you haven't already you should learn more about negotiation. Even if your only negotiation is negotiating a new job every several years, reading a book on it is very worthwhile. If you can negotiate…
on “Ask HN: Interesting (Non software) books?” ↗It is interesting to consider this from a Stage-Gate vs Lean Startup perspective. These two product development processes can be seen as antithetical, but if you read the original sources (Winning at New Products and The Lean Startup), you find that they are both trying to achieve the exact same thing: delivering successful new products to market at minimal cost. The differences between the two processes is a…
on “Why Does Google Kill So Many Products?” ↗