Why she buys
by Bridget Brennan · first published 2009
2mentions
1recommended by
2HN commenters
2009–2011first – last mentioned
50% recommend50% neutral
Affiliate links. As an Amazon Associate I earn from qualifying purchases.
Read "Why She Buys" by Bridget Brennan. It is probably one of the most enlightening marketing/consumer psych. books I have ever read. I seriously cannot recommend it highly enough. Also, it's not just about the female…
on “Patio11 says Hello Ladies” ↗It would be really nice if the article started with the note "Bridget Brennan is CEO of Female Factor and author of the new book, "Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers" (Crown Business). " instead of putting it in the end.
on “Apple: The World's Most Discreetly Feminine Brand?” ↗