Whatever You Think, Think the Opposite
by Paul Arden · first published 2006
2mentions
2recommended by
2HN commenters
2007–2008first – last mentioned
100% recommend
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…else in the class seemed to like it, so you might not either. My other two staples are Paul Arden's books. ("It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book", and "Whatever You Think, Think the Opposite") They're short reads, with huge print. Very simple, and to the point. They don't really say anything new / earth shaking - but it's a nicely packaged dose of one part inspiration, one part ambition,…
on “What books would you recommend reading? Why?” ↗…action - it's been very successful) In terms of books, some personal recommendations (as in, I've read them and they rock): - Dirty Little Secrets of Buzz by David Seaman (this is like dynamite) - Whatever You Think, Think the Opposite by Paul Arden - Any of the "Guerrilla Marketing" books by Jay Conrad Levinson - Ready, Fire, Aim by Michael Masterson.
on “Ask YC: What are the best ways to market bootstrapped apps?” ↗