What customers want
by Anthony W. Ulwick · first published 2005
3mentions
3recommended by
3HN commenters
2017–2020first – last mentioned
100% recommend
"In a book that challenges everything you have learned about being customer driven, innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated." "With information based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that when it comes to innovation, the tra
Affiliate links. As an Amazon Associate I earn from qualifying purchases.
…fail. I was guilty of it too. I think it's a common pitfall for technical founders who tend to think in terms of solutions rather than problems. If you have some free time, I would recommend the book What Customers Want by Anthony Ulwick, which offers a systematic approach to formulating a product that satisfies a market's underserved needs.
on “RethinkDB Postmortem” ↗A better idea is to target the design of your SaaS at an underserved segment of the market with deep pockets and charge a premium. Here's your how-to: https://www.amazon.com/What-Customers-Want-Outcome-Driven-Br...
on “Ask HN: Should I create a clone of a popular SaaS with rock-bottom pricing?” ↗…complete crapshoot. More often than not, people inside the company are way too close to the product to be able to determine which features are the right ones. I recommend “The Right It” by Alberto Savoia, “What Customers Want” by Tony Ulwick, and “The Lean Product Playbook” by Dan Olsen if Cutler’s essay doesn’t convince you.
on “Signs you’re working in a feature factory (2016)” ↗