Web Copy That Sells
by Maria Veloso · first published 2004
4mentions
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4HN commenters
2011–2022first – last mentioned
75% recommend25% neutral
When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to:write irresistible Web copy, e-mails, and marketing communicationsquickly turn lackluster sites into “perpetual money machines”s
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…Caples "The Lazy Man's Way to Riches" - by Joe Karbo "Break-Through Advertising" - by Eugene M. Schwartz "Advertising Secrets of The Written Word" by Joe Sugarman "Making Ads Pay" by John Caples "Web Copy That Sells" by Maria Veloso "The Architecture of Persuasion" by Michael Masterson "Influence The Psychology of Persuasion" by Robert Cialdini "The Adweek Copywriting Handbook" by Joe Sugarman "The Elements of…
on “Ask HN: Best way to learn copywriting and sales?” ↗"webcopy that sells" speaks about a lot of this, and other ideas on how to communicate to users. http://www.amazon.com/Web-Copy-That-Sells-Revolutionary/dp/0... woot.com is a great example of how to sell through persionality, and not by being a sales person, which doesn't seem to work as well on the net.
on “Minimum Viable Personality” ↗…and feelings about much of the world of enterprise software development. Very obvious points in retrospect that nobody ever (including me) seemed to have realised during my entire career before then. - Web Copy that Sells by Maria Veloso. A strange choice, given that there is nothing 'profound' in here. What it is, though, is a very well written book on persuasion which finally got me to see that I'd spent years avoiding…
on “Ask HN: What book changed your life?” ↗I don't know if these are the "Masters" of the field, but they come highly recommended as useful books. Several are on my to-do list: -Crossing the Chasm -Web Copy That Sells -Yes!: 50 Scientifically Proven Ways to Be Persuasive -Three Steps to Yes: The Gentle Art of Getting Your Way -Getting to Yes: Negotiating Agreement Without Giving In -Solution Selling: Creating Buyers…
on “Ask HN: Books on Sales?” ↗