Viral Loop
by Adam Penenberg · first published 2009
75% recommend25% neutral
Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you.Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"-to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are? The result:
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Great books i read in 2009 -The Wolf of Wall Street by Jordan Belfort - hilarious -Inside Steve's Brain -Paypal Wars - old book but still very informative and relevant -Viral Loop by Adam L. Penenberg
on “Ask HN: Great books you read in 2009?” ↗Looking back my too three are: Hooked by Nir Eyal Viral Loop by Adam L. Penenberg Shoe Dog by Phil Knight
on “Ask HN: What books helped you in your entrepreneurship journey?” ↗…both, either with cash or with influence. A lot of business have been made with this strategy in mind. Just look for the story of Hotmail. If you want to read more, check out Ideavirus by Seth Godin, and Viral Loop by Adam Penenberg.
on “Ask HN: How did you grow from 100 to 1,000 users?” ↗Do you use viral looping as part of your startup? How successful have you been in doing so? I read Viral Loop by Adam L. Penenberg and tried to experiment with Viral Looping, but not sure if my approach in doing so is accurate.…
on “Ask HN: What are some examples of viral looping you've done? Did you succeed?” ↗