UnMarketingScott Stratten
UnMarketing
by Scott Stratten · first published 2012
2mentions
2recommended by
2HN commenters
2012–2014first – last mentioned
100% recommend
"For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have a platform to be heard -- especially online. This book shows people how to create a mindset and systems that perpetually attract the right customers. Instead of teaching the tired method of Push & Pray method (pushing out marketing messages, and praying people buy), UnMarketing focuses on the Pull & Stay technique
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…buy" but rather engaging your customers. Creating memorable, lasting impressions and relationships can be an incredibly effective strategy for building and sustaining a group of customers. See also: Unmarketing (http://www.amazon.com/UnMarketing-Stop-Marketing-Start-Engag...)
on “Everything Is Marketing: How Growth Hackers Redefine The Game” ↗I'm a fan of - Moz.com hosts an overwhelming amount of information. - Made to Stick by Chip and Dan Heath - UnMarketing by Scott Stratten - Influence by Robert Cialdini - Pitch Anything by Oren Klaff While it's focused on kids, you might find some additional ideas in this article: http://kidscreen.com/2013/08/12/marketing-to-kids-and-famili...
on “Ask HN: What are the best books/articles on web marketing?” ↗