Ultimate guide to Google adwords
by Perry S Marshall, Perry Marshall, Bryan Todd · first published 2007
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2010–2013first – last mentioned
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…detailed than your two step summary above. Sometimes marketing gurus want to reach a broad audience, and they package up a ton of their best information into a regular book. Perry Marshall did it with his Ultimate Guide to Google Adwords (much, much more than an Adwords book). And you can buy the Kindle version for the low, low price of only $3.99, which is an incredible price/performance.
on “The brutal truth about marketing your software product” ↗It's worth it to buy a good book on Adwords. I found the Ultimate Guide to Google Adwords to be pretty good: http://www.amazon.com/Ultimate-Guide-Google-AdWords-ebook/dp...
on “Ask HN: What are your AdWords Ratios?” ↗