
Traction
by Gino Wickman · first published 2007
9mentions
7recommended by
9HN commenters
2010–2022first – last mentioned
78% recommend22% neutral
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…two years ago to build a SaaS API business with a co-founder. We're at $4500 MRR and we are documenting almost everything we do: https://www.indiehackers.com/product/scrapingninja About business books, Traction[1] is a must-have in my opinion as a developer. You'll learn a lot about marketing, which is often the problem most developers face when launching their first company. I also love "Start small stay small,…
on “Ask HN: Learning the business-side of things as a developer?” ↗…will be a your most critical task. It's helpful to understand your core strengths vi-a-vis your co-founders. And making sure everyone is operating in areas of their unique abilities. Recommend reading Traction by Gino Wickman > http://www.amazon.com/Traction-Get-Grip-Your-Business/dp/193...
on “Ask HN: How to overcome the fear of doing more than your co-founder?” ↗Read "Traction" by Gino Wickman. You're an integrator. Your co-founder is either a visionary, or he's lazy, or maybe both. I don't have enough info to know for sure. At any rate, each of you handling separate sides…
on “Ask HN: How to deal with a dysfunctional relationship with a 50/50 co-founder?” ↗Have you ever explored EOS, the Entrpreneurial Operating System? If you haven't read TRACTION by Gino Wickman, I stongly recommend it for anyone trying to grow an entrepreneurial business.
on “Calling out Jason Fried for bad business advice” ↗ReWork by Jason Fried and David Heinemeier Hansson (good reference on good principles) Traction by Gino Wickman (how to create SOPs & scale) Authority by Nathan Barry (how to develop an audience)
on “Ask HN: Which books have helped you the most professionally?” ↗…Jonathan Stark.com - Hourly Billing is Nuts - Gareth Healey - Standout or Die - Jason Swenk - Agency Playbook - Blair Enns - The Win Without Pitching Manifesto - Blair Enns - Pricing Creativity - Traction - Gino Wickman Running a dev shop can be incredibly rewarding and fun, especially if you love the work you're doing. Building a business will be like learning a whole new career, so don't underestimate…
on “Ask HN: Starting a Development Shop” ↗Check out Traction by Gino Wickman. Or Google "EOS".
on “Ask HN: Best books for developing a business strategy specifically for startups?” ↗Here are the things that lead to my startup's success: Get a mentor who's already been there Read Traction by Gino Wickman Read Traction by Gabriel Weinberg Identify and engage a big enough channel that will sell your product for you. Build the product that they want. You build what they want, and they'll…
on “Ask HN: Books giving practical advice on starting a solo SaaS business?” ↗…practices. I think the word you are looking for is called "business". There are tons of books for these types of businesses. On the shelf behind me is E-Myth Mastery, 22 Immutable Laws of Branding, Traction by Gino Wickman. You just have to look outside of tech. All of these books and practices apply to software businesses.
on “We need a middle class for startups” ↗