They Ask You AnswerMarcus Sheridan, Krista Kotrla
They Ask You Answer
by Marcus Sheridan, Krista Kotrla · first published 2016
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The Challenger Sale To Sell is human The little red book of selling They ask, you answer Nudge
on “Ask HN: Sales books for people who don’t like sales tactics and gimmicks” ↗…topic your side project covers. Break that out into the structure of your site. The Google bot can get a good idea that your site has good coverage of a topic. Combined this with technique in the book They Ask You Answer by Marcus Sheridan and you should have a good starting point.
on “Ask HN: How do you drive traffic to your side projects?” ↗Books: They Ask, You Answer, Inspired, Don't Make Me Think There is no perfection, only iteration, and the best source of learning is always to talk with users. It also helps to have deep domain experience and insights. Steve Jobs…
on “Ask HN: Tell me everything you know about customer experience?” ↗The most common questions they ask about, listen to them, it's going to evolve anyway. They Ask, You Answer is a good book, related, not about slide decks, but should help the funnel, and the deck nonetheless. It will help you turn the interactions and questions into answers, it will give you a process for…
on “Ask HN: What should be in a commercial deck for Enterprise clients?” ↗