Cover of The Start-up of You

The Start-up of You

Adapt to the Future, Invest in Yourself, and Transform Your Career

by Reid Hoffman, Ben Casnocha · first published 2012

4mentions
1recommended by
4HN commenters
2012–2017first – last mentioned

25% recommend75% neutral

A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley's most innovative entrepreneurs. The career escalator is jammed. Unemployment is sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. Traditional job security is a thing of the past. Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to manage your career as if it were a start-up business: a living, breathing, growing start-up of you. Start-ups--and the entrepreneurs who run them--are nimble. They invest in themselves.

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What Hacker News says

  • lioneldupree · Jun 18, 2012 · Recommends

    My favorite Jay-Z lyircs: "I'm not a businessman. I'm a Business, man!" Or like that one book by Reid Hoffman and Ben Casnocha - The Start Up of You....its interesting mindset to view your career as a start up.

    on “To the non-entrepreneur: Everyone is running a business, including you” ↗
  • gexla · Mar 19, 2014 · Mentions

    …have friends doing the same thing who aren't nearly as technical or knowledgeable as I am making a good living in the most expensive cities in the world. Reid Hoffman is co-author of a book called "The Start-up of You." I haven't read the book, but the title says it all. You have to treat yourself as a start-up and put in the same sorts of blood, sweat and tears that you read about other people doing here. Maybe you…

    on “What Happens to Older Developers?” ↗
  • blaisio · Jan 17, 2017 · Mentions

    This was copied out of the book "The Start-up of You" by Reid Hoffman. They point this out on their website, but they should really point it out on this Google Doc as well since it's pretty much entirely unoriginal.

    on “80,000 Hours career plan worksheet” ↗
  • imkevinxu · Jan 31, 2015 · Mentions

    …reason. For example, we were once discussing whether it’d make sense for him to travel to China. There was the LinkedIn expansion activity in China; some fun intellectual events happening; the launch of The Start-Up of You in Chinese. A variety of possible good reasons to go, but none justified a trip in and of itself. He said, “There needs to be one decisive reason. And then the worthiness of the trip needs to be measured…

    on “10,000 Hours with Reid Hoffman: What I Learned” ↗

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