The Search
by John Battelle · first published 2005
60% recommend40% neutral
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture• The Wall Street Journal and BusinessWeek Bestseller• Finalist for the Goldman Sachs/FT Business Book of the Year AwardWhat does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing.But The Search offers much more than the inside story of Google's triumph. It's a big- picture book about the past, p
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1. "The Wisdom of Crowds" by James Surowiecki 2. "Predictably Irrational" by Dan Ariely 3. "The Search" by John Battelle 4. "Made to Stick" by Chip Heath and Dan Heath 5. "The Tipping Point" by Malcolm Gladwell That should cover your trip. I've listened to all of them and really liked all of them.…
on “Ask YC: Road trip. Which audio books would you recommend?” ↗That is definitely true. According to the Battelle book "Search" (good book by the way) and others, they tried to pitch themselves as a tech provider to Yahoo and others. That plan failed since no one was interested, and they went their own way.
on “Inbox 2.0 isn't coming, it is here.” ↗The Search by John Battelle. Then, just for fun, Neuromancer.
on “What books would you recommend reading? Why?” ↗Advertiser heaven, absolutely. Has anyone here read John Battelle's "The Search?" He coins the term "Database of Intentions." He suggests some really provocative scenarios that is even more applicable now with recommendation engines.
on “Recommendation Systems are Redefining the Web” ↗…lot of the literature in this article a while back about how Google landed on its business model: http://www.slate.com/articles/business/when_big_businesses_w... See in particular John Battelle's "The Search" (2005), Steven Levy's "In the Plex" (2011), and Doug Edwards' "I'm Feeling Lucky" (2011). As for Facebook, there's probably less public documentation but I have been following/covering it from very…
on “Are you really Facebook’s product? The history of a dangerous idea” ↗