The new rules of marketing and PR
by David Meerman Scott · first published 2007
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For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
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…people? One thing I'm a big fan of, is the work of Ryan Holiday, author of Trust Me, I'm Lying: Confessions of A Media Manipulator[1]. You might also find some value in a fairly basic book on PR like The New Rules of Marketing and PR[2] or some of the "Guerilla Marketing" stuff by Jay Conrad Levinson[3]. Also, if it's really important to you to get coverage, hiring a PR person isn't always a bad idea. I know there's been a lot of…
on “Twice on the front page of HN, but no journalist is interested. What to do?” ↗…getting leads inturn prospects are coming to.........:)) Important blogs to follow: 1.http://blog.hubspot.com/ 2.http://www.webinknow.com/ 3.http://www.chrisbrogan.com/ Important book to read The New Rules of Marketing and PR (awesome and excellent) http://www.davidmeermanscott.com/books.htm
on “Ask HN: Where do you find clients?” ↗