The new rhetoric
by Chaim Perelman, L.Olbrechts- Tyteca · first published 1970
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…very similar beliefs about a host of things). This concept is named "universal audience" and discussed with great brilliance in a book by Chaïm Perelman and Lucie Olbrechts-Tyteca, called in English The New Rhetoric, which I much recommend. [1] Disclaimer: I'm using this example because it was discussed over a glass of beer in the bar, yesterday, and to my surprise, everyone at the table had one such story to share;…
on “How writing creates value” ↗"This concept is named 'universal audience' and discussed with great brilliance in a book by Chaïm Perelman and Lucie Olbrechts-Tyteca, called in English The New Rhetoric, which I much recommend." Thanks for the reference, I'll check this out. There are definitely certain things that are always universally interesting to people, e.g. new ways their children could be in…
on “How writing creates value” ↗