The new business road test
by John Mullins · first published 2004
6mentions
3recommended by
6HN commenters
2010–2024first – last mentioned
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…gym and want to workout at home. More ideas to come... please share you idea and "Customer Need State"... Also, read this book before writing your business plan. Great Advice: http://www.amazon.com/new-business-road-test-entrepreneurs/d...
on “Ask HN: 27 Weeks until Startup Launch - Need Ideas!” ↗"The new business road test" - John Mullins "Will it fly" - Pat Flynn "Start marketing" - Rob Walling (https://robwalling.com/assets/ebook.pdf) I recommend the article on "Why Startup Founders Should Stop Reading Business Books"…
on “Ask HN: Must-Read Books for Startups?” ↗Read the book "the new business road test". It oulines a checklist of things prior to considering a business. You can apply a lot of it to new software project (e.g conducting marketing research for similar projects). When it comes to software…
on “Ask HN: As a programmer do you have ups and downs and periods of intense doubt?” ↗…as "Strategic Management" by Saloner, Shepard and Padolny, "Let Me People Go Surfing" by Yvon Chouinard, "Against The Gods: The Remarkable Story of Risk" by Peter L Bernstein and John W Mullins' "The New Business Road Test". My last two Kindle purchases were Brad Feld's "Startup Communities" and "Four Steps to the Epiphany" by Steve Blank. Dalton claims that, "to an MBA Strategy > Implementation" but it's truer to say…
on “Why having an MBA is a negative hiring signal for startups (2012)” ↗John Mullins describes a lightweight technique called the "long interview" in The New Business Road Test. I've only used this seriously once. The results of my trial provided good insights but were not as definite as I'd hoped. Another method I heard from a startup marketing guru is that if you have a…
on “Ask HN: Best ways to learn what users want?” ↗http://www.startuplessonslearned.com/2008/11/what-is-custome... http://steveblank.com/category/customer-development/ http://venturehacks.com/articles/customer-development http://www.amazon.com/gp/product/0976470705 http://www.amazon.com/New-Business-Road-Test-entrepreneurs/d... http://www.youtube.com/watch?v=i5E38frHo1U etc.
on “How to validate a startup idea?” ↗