
The knack
by Norm Brodsky · first published 2008
9mentions
8recommended by
9HN commenters
2008–2020first – last mentioned
89% recommend11% neutral
Why HN recommends it
Practical, street-smart lessons from a small-business owner on handling problems as they come up, including negotiation and business finance; recommended for founders and anyone running a small company.
Summarised by Claude from recommending comments
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise.
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A lot of it just takes experience and practice. There are a few good books available. "The Knack" by Norm Brodsky is very good, and the source of the "You don't ask, you don't get quote". The chapter on negotiation is small, but the rest of the book contains tons of invaluable insight. Many books…
on “Tell HN: Four (hopefully) unique and useful start-up tips” ↗…good at marketing to succeed. Especially because the product is something people are very risk-averse about and the switching cost of re-uploading everything is a big pain. You might enjoy the book The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up by Norm Brodsky and Bo Burlingham. There's a lot of war stories from author Brodsky about his document-storage business (a similar market…
on “Tarsnap public beta” ↗I second this. In addition, +1 for Eric Sink. Also check out "The Knack" by Norm Brodsky and Bo Burlingham. In the end, though, no book can prepare you for starting up,
on “Ask HN: What's the best first business book for a programmer?” ↗…Doom by David Kushner + The Millionaire Mind by Dr. Thomas Stanley + The Intelligent Investor by Ben Graham + The Essays of Warren Buffet by Lawrence Cunningham + Buffet by Roger Lowenstein + The Knack by Norm Brodsky + Plato and a Platypus Walk Into a Bar by Thomas Cathcart, Daniel Klein + The Return of the Great Depression by Vox Day + Capitalism and Freedom by Milton Friedman + Road to Serfdom…
on “If you could give a book to your younger self, what would it be?” ↗I found out about Growing a Business on HN, loved it, recommend it w/o reservation. For a similar but more hard-headed perspective, I also liked Norm Brodsky's "The Knack". I started doubting this list as soon as I saw Guy Kawasaki on it.
on “10 Books Every Entrepreneur Should Read” ↗"Bootstrap" by Kenneth L. Hess and "The Knack" by Norm Brodsky and Bo Burlingham.
on “Ask HN: What's the best first business book for a programmer?” ↗Try "The Knack", written by Norm Brodsky and narrated by Sean Pratt. I've listened to a ton of audio books and he is one of the best. The book is really good too. Here is some of the work Sean's done: http://www.audible.com/search/ref=sr_nsrch_lnk_1?searchNarra...
on “Ask HN: Which audio book did you find is best narrated?” ↗…was critical. My recommendations are a little different from most other folks here, in that they relate to understanding the business as a whole and how finance figures into it: Norm Brodsky's "The Knack" http://theknack.info/ Jack Stack's "A Stake in the Outcome" https://www.amazon.com/Stake-Outcome-Building-Ownership-Long... If you're in a startup environment, Brad Feld's "Venture Deals" https://www.amazon.com/Venture-Deals-Smarter-Lawyer-Capitali...
on “Ask HN: What are some good resources to learn business administration/finance?” ↗I think read something similar in Norm Brodsky's The Knack. Joel has been talking about this for the longest time, http://www.joelonsoftware.com/articles/fog0000000070.html If I were to guess, I would say some of the top folks that want to make more money compared…
on “Are sales people different from you and me?” ↗