The hidden brain
How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives
by Shankar Vedantam · first published 2009
100% recommend
Most of us would agree that there's a clear--and even obvious--connection between the things we believe and the way we behave. But what if our actions are driven not by our conscious values and beliefs but by hidden motivations we're not even aware of?The "hidden brain" is Shankar Vedantam's shorthand for a host of brain functions, emotional responses, and cognitive processes that happen outside our conscious awareness but have a decisive effect on how we behave. The hidden brain has its finger on the scale when we make all our most complex and important decisions: It decides whom we fall in l
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Everything Is Obvious: *Once You Know the Answer by Duncan J. Watts Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson The Upside of Irrationality by Dan Ariely The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars by Shankar Vedantam The Googlization of Everything: (And Why We Should Worry) by Siva Vaidhyanathan In The Plex: How Google Thinks,…
on “Ask HN: What are some Good Books you have read in past one year or so..” ↗Hidden Brain, by Shankar Vedantam & team: hiddenbrain.org
on “Ask HN: What podcasts do you consistently find facinating?” ↗…of concepts by 20-100x. Brevity shouldn't be a crime, either, although for advertising-supported media it is. On NPR: Ira Glass is good, and 'The Moth' Story Hour is often pretty good, but then again 'Hidden Brain' with Shankar Vedantam is also good, in a more dry way that doesn't need to pile-drive emotional anecdotes to establish interest. As to Kamphey, it feels like does have something to tell under it all,…
on “You just gotta tell a good story” ↗