The Fortune at the Bottom of the Pyramid
by C. K. Prahalad · first published 2004
7mentions
4recommended by
7HN commenters
2008–2019first – last mentioned
57% recommend43% neutral
The world's most exciting, fastest-growing new market?It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.It is being done—profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.In the book and accompanying CD videos, Prahalad presents...Why what you know about BOP ma
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"The Fortune At The Bottom Of The Pyramid" is excellent too: http://www.amazon.com/Fortune-Bottom-Pyramid-Eradicating-Pub...
on “Kiva.org: So sucessful it has run out of projects to fund” ↗…different from that of the US and also accounting which is a bit different from what is practised in the US. Since you asked for books, here are a few I think would be good ones that would get you going: 1. Fortune at the bottom of the pyramid 2. Made in India by Kishor Biyani 3. High-Performance Entrepreneur by Subroto Bagchi I have no idea what goes on in Pakistan as far as software business is concerned.
on “Ask HN: Best books about doing business in India or Indian market?” ↗May I suggest reading "Fortune at The Bottom of the Pyramid" by C.K. Prahlad " This is an excellent guide for innovation for India and much of developing world. Companies like EKO etc. have taken these lessons and are building upon those ideas.
on “Believe the Hype About India and China” ↗The book "fortune at the bottom of the pyramid"[1] has several interesting case studies on building businesses on budget for the needy. Some of them like "Jaipur foot"[2], "Aaravind Eye Care"[3] are excellent examples of how "jugaad" works in India.…
on “From India, Proof That a Trip to Mars Doesn’t Have to Break the Bank” ↗…sales created a whole new business paradigm.[0] They form the basis of C.K. Prahalad and Allen Hammond's article Serving the World’s Poor, Profitably (HBR September 2002) [1] and C. K. Prahalad's book The Fortune at the Bottom of the Pyramid (Wharton School Publishing, 2004). [0] http://repository.umac.mo/bitstream/10692/1300/1/7444_0_Sy-C... [1] https://hbr.org/2002/09/serving-the-worlds-poor-profitably [2] https://en.wikipedia.org/wiki/The_Fortune_at_the_Bottom_of_t...
on “Why the poor pay more for toilet paper and just about everything else” ↗…(except maybe via the internet Archive), but I've been blogging at the newer one, jugad2.blogspot.com, since 2008, except for some gaps. 2. In Pune, once, I was looking for C. K. Prahlad's book "The Fortune at the Bottom of the Pyramid". [1] I first went into a well-known bookstore, Manny's, and asked the salesperson there for it. He had a lackadaisical manner and almost did not bother to reply, just mumbled something. maybe saying…
on “In India, high-pressure exams are creating a student suicide crisis” ↗The author of “The Core Competence of the Corporation” (1990 and very important) and: "“The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits” (2004) was a counterblast against two types of intellectual laziness: that of corporate titans who were ignoring the bulk of humanity and that of humanitarians who…
on “The guru of the bottom of the pyramid” ↗