The experience economy
by B. Joseph Pine II · first published 1999
7mentions
4recommended by
6HN commenters
2008–2021first – last mentioned
67% recommend33% neutral
"With The Experience Economy, Pine & Gilmore explore how successful companies - using goods as props and services as the stage - create experiences that engage customers in an inherently personal way. Why does a cup of coffee cost more at a trendy cafe than it does at the corner diner or when brewed at home? It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business. From online communities to airport parking, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating engagin
Affiliate links. As an Amazon Associate I earn from qualifying purchases.
Admission fees? Retail stores are increasingly losing to online services, so the brick-and-mortars might have to focus on the experience of being in a bookstore. For more on this idea, The Experience Economy is a good read. (Skip everything but the first 2-3 chapters. After that, it gets redundant and a little weird at the end.) http://www.amazon.com/Experience-Economy-Theater-Every-Busin...
on “Borders stalls book payments, doubts survival in e-book era” ↗Agreed, it's missing context. My graduation thesis was around this subject. The book "The Experience Economy" by Pine & Gilmore is a great start and generally regarded as the origin for the idea of experiences as products: http://www.amazon.com/The-Experience-Economy-Theater-Busines... A couple interesting…
on “The Experience Economy” ↗I recommend checking "Welcome to the experience economy", from B. Joseph Pine II and James H. Gilmore in Harvard Business Review July-August 98.
on “The Attention Economy” ↗Worth a read: The Experience Economy http://www.amazon.com/Experience-Economy-Theater-Every-Busin... Read online: http://books.google.com/books?hl=en&lr=&id=5hs-tyRrS... Skip the last few chapters. The author's personal (religious) beliefs…
on “The Experience Economy” ↗How about some context books: “The Idea Factory” by Gertner “Linked” by Barabasi “Deep Simplicity” by Gribbin “The Black Swan” by Talib “Chaos” by Gleick “The Experience Economy” by Gilmore & Pine
on “Ask HN: technical book club recommendations?” ↗http://www.amazon.com/The-Experience-Economy-Theater-Busines...
on “The Experience Economy” ↗…tybris suggested. However, price has always been related to scarcity, and if there is no control of the same, the offer gets commoditized , hence the real and perceived value is not appropriate. The book Experience Economy talks a lot about this. EDIT: In any case, the one that is concerned with fair value has a sustainable advantage over the one that is looking for ripping off customers. Dynamic pricing should involve…
on “Dynamic Pricing: Let your prices rise or fall until you maximize revenue” ↗