The culture code
by Clotaire Rapaille · first published 2006
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6HN commenters
2008–2025first – last mentioned
33% recommend67% neutral
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture.
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Clotaire Rapaille's (he is mentioned in the article) book "The Culture Code" is a pretty insightful read. It is hard to come up with a gist of what is in there, but if I were to attempt summarizing it, I would say that the thesis is that cultural has a surprisingly sizable impact…
on “Big and bad” ↗Bang on. Indeed, I remember Ramit Sethi (finance blogger) making the same point (https://www.iwillteachyoutoberich.com/the-big-wins-manifesto...) > As Clotaire Rapaille wrote in his terrific book, The Culture Code, “Years ago, Tufts University invited me to lecture during a symposium on obesity. Lecturer after lecturer offered solutions for America’s obesity problem, all of which revolved around education. Americans…
on “Why our waistlines expand in middle age: aging stem cells shift into overdrive” ↗…people use it. It's about a fundamental shift in one's worldview by encountering the technology during formative years. I'm basing much of this on Clotaire Rapaille's work, as described in his book, The Culture Code (http://www.amazon.com/Culture-Code-Ingenious-Understand-Peop...). Rapaille conducted a study for Nestle. Nestle wanted to open up the Japanese market for hot chocolate. Using his research methods, Rapaille…
on “Facebook is scaring me” ↗Some of these comments reminded me of a story Clotaire Rapaille told in his book 'The Culture Code.' He gave a talk at an obesity conference. Each speaker gave their own solution to the obesity problem. Rapaille's observed: “I think it is fascinating that the other speakers today have suggested…
on “Why I don’t eat on Mondays” ↗…first 8 days. Finally asked for help on FB and got a few good suggestions from friends. > The problem is 99% of people don't give a shit This is especially true in the USA, at least according to "The Culture Code" https://www.amazon.com/Culture-Code-Ingenious-Understand-Peo...
on “Think You Bought Red Snapper? Don’t Be So Sure” ↗Reminds me of a book I read more than a decade ago. The Culture Code. By Clotaire Rapaille. He argued that 'the French Code for cheese is ALIVE. The American Code for cheese, on the other hand, is DEAD.' I don’t have the book handy, but here is a quote from the web: >…
on “French cheese under threat from lack of microbial diversity” ↗