The copywriter's handbook
by Robert W. Bly · first published 1985
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2011–2024first – last mentioned
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My comment history is short if you're curious about the comment itself. But in general for writing sales copy, I found The Copywriter's Handbook by Robert Bly very helpful, especially the first five chapters. Some of it can seem a bit sleazy to IT folks (the book is primarily written for people who write ads for a living) but there's great advice…
on “Ask HN: How do you find part time work?” ↗Don't always believe that bit about sell the benefits, not the features. It depends on your target market. Robert Bly, author of The Copywriter's Handbook et al., has written several good pieces on marketing to technical people. In one, he described how he fell flat "selling the benefits" in marketing high performance cars. It's an audience that craves…
on “Copywriting tips to drive up sales” ↗