The content trap
by Bharat Narendra Anand · first published 2016
3mentions
1recommended by
3HN commenters
2017first – last mentioned
33% recommend67% neutral
"How did the Economist increase revenues from subscriptions when Newsweek and Time were hemorrhaging? How did Tencent create a cash machine from largely free and virtual products in a market with a GDP per capita ten times lower than the U.S.? And in the midst of an industry revolution, how are we to understand these and other media organizations, their fates, and their markets? Combining insightful analysis with an accessible, humorous tone, Harvard Business School Professor Bharat Anand juxtaposes the media strategies of The New Yorker and Britney Spears (they're more alike than you think) a
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…Own Liberator Dikgang Moseneke > Hillbilly Elegy J.D. Vance > Small Great Things Jodi Picoult > Sapiens: A Brief History of Humankind Yuval Noah Harari > Born to Run Bruce Springsteen > The Content Trap Bharat Anand > The Gene: An Intimate History Siddhartha Mukherjee > Shoe Dog Phil Knight > Attitude: Develop a Winning Mindset on and off the Court Jay Wright > The Euro and the Battle of Ideas…
on “Annual survey of book recommendations” ↗Disclaimer: Non native english speaker - I am doing my best so please ignore my errors... I read a bunch of the books on the list the most interesting to me that I have not read for now are: - The Content Trap: A Strategist's Guide to Digital Change - Stealing Fire - Adaptive Markets: Financial Evolution at the Speed of Thought - The Inevitable: Understanding the 12 Technological Forces That Will Shape Our…
on “Annual survey of book recommendations” ↗>The Content Trap: A Strategist's Guide to Digital Change - I read that book and it's not bad. The main idea is that having a mindset of being protective of your content is flawed. The bigger opportunity is "network…
on “Annual survey of book recommendations” ↗