The Boron Letters
by Gary C. Halbert, Bond Halbert · first published 2013
3mentions
2recommended by
3HN commenters
2017–2021first – last mentioned
67% recommend33% neutral
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…while and it isn't there yet. I was thinking smart house startups a decade ago, so smart houses might be "the year of the linux desktop" problem... Do yourself a favor, buy a copy of Gary Halbert's The Boron Letters on Amazon. Read it cover to cover, pay attention to his advice on selling hamburgers and your next product will sell 10x as much. Good luck! -Brian
on “Benchmark of 100 crowdfunding videos reveals what works and how much to spend” ↗For Copywriting read The Boron Letters by Gary C. Halbert "A series of letters by history’s greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond." https://www.amazon.com/Boron-Letters-Gary-C-Halbert/dp/14848...
on “Ask HN: Best way to learn copywriting and sales?” ↗If you read The Boron Letters, then is is almost the same as the A pile and the B pile.
on “Looks vs. Results: My ugly ad got 150% more clicks than a professional design” ↗