The art of choosing
by Sheena Iyengar · first published 2010
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…Vedantam The Googlization of Everything: (And Why We Should Worry) by Siva Vaidhyanathan In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy Idea Man: A Memoir by Paul Allen The Art of Choosing by Sheena Iyengar
on “Ask HN: What are some Good Books you have read in past one year or so..” ↗…franchises with expected plots. This market trend is partly why Disney's Bob Iger bet on franchises, acquiring Marvel and Lucasfilms. The paradox of choice is best illustrated in Sheena Iyengar's "The Art of Choosing." An experiment showed that when supermarket shoppers were presented with more choices for a category (e.g. jam), they stuck to the choices they were already familiar with.
on “Striking Sag Actors in Disbelief over Studios’ Dystopian AI Proposal” ↗