The Advertising Concept Book
by Pete Barry · first published 2001
2mentions
2recommended by
2HN commenters
2011–2013first – last mentioned
100% recommend
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…reading Graphic Design Process by Skolos & Wedell right now and I would recommend that too. If you ever want to learn more about advertising, creative ideas, strategies and concept development, read The Advertising Concept Book by Pete Barry, it's surprisingly big.
on “Ask HN: A book/guide for hackers about desigining” ↗…used in website design. I particular liked how they consider brand and incorporating that in. I loved all the examples - so many. Not just talk. But prototype and evolutions. I would also include "The Advertising Concept Book". To me a website is an ad. This book actually shows what worked what didn't - ads from the last 40 years for the masters. I love sketches to actually ads run. A lot of analysis on Apple ads. It was just…
on “Crash Course: Design for Startups” ↗