The 1-page marketing plan
by Allan Dib · first published 2016
67% recommend33% neutral
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The 1-Page Marketing Plan by Allan Dib Totally changed my view and understanding of what marketing is and how core it is to product development. No theory or fluff, cuts straight to the point. https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money...
on “Ask HN: Favorite nonfiction books of 2018?” ↗The 1-Page Marketing Plan by Allan Dib Totally changed my view of running a business and gave me real structure and clarity about marketing is and how to effectively do it as a small business. Highly recommend if like you are…
on “Ask HN: What books changed the way you think about almost everything?” ↗…Battle for Your Mind" by Al Ries. Jobs To Be Done. Headline writing. Tone, phrasing. This week: Initiated Google Ads and Facebook Ads campaigns to build up high-intent top-of-funnel leads. Book: "The 1-Page Marketing Plan" by Allan Dib (pragmatic + really good so far), "Obviously Awesome" by April Dunford.
on “Ask HN: Pls critique my product landing page marketing” ↗…my OSS and independent business work each week in a subscription newsletter using GitHub Sponsors (another side project, if you like) Books I could recommend: Monetizing innovation, Obviously Awesome, 1-Page Marketing Plan & Minimalist Entrepreneur. I'm not affiliated with any of these titles, but consider them core reading for indie devs and for side gigs.
on “Ask HN: Those making $500/month on side projects in 2021 – Show and tell” ↗…all counter-intuitive for engineers, but essential to make money. These are my recommendations to anyone who's here and not getting the traction they want, or are considering starting a business. The 1-Page Marketing Plan - Alan Dibb. The Right It - Alberto Savoia. Monetizing Innovation - Georg Tacke & Madhavan Ramanujam. Obviously Awesome - April Dunford
on “Why is selling software so weird?” ↗…Bach by Douglas Hofstadter 3. The Master Switch: The Rise and Fall of Information Empires 4. Zero to one Peter Thiel 5. The republic – Plato 6. The Hard Thing About Hard Things, Ben Horowitz 7. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd Kindle Edition 8. Shoe Dog: A Memoir by the Creator of Nike 9. Never split the difference 10. The Lean Startup: How Today's Entrepreneurs…
on “Ask HN: Books you plan to read in 2019?” ↗…because this is a form of your "sales funnel" and how you will actually identify who you want to attract, how to do it, where to go, etc. I'm highly unskilled in this topic but I'm using a book called "The 1‑Page Marketing Plan" which helped me structure a lot of things that I had observed in life and start to build a proper plan in steps that was logical and connected. It's not the best book ever, but it is good enough to get…
on “Ask HN: Where and how do you find your early adoptors?” ↗