Sway
by Ori Brafman · first published 2008
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4HN commenters
2010–2015first – last mentioned
50% recommend50% neutral
Why are we more likely to fall in love when we feel in danger? Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history? This book lets you discover the answers.
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Another good Behavioral Economics book: Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman I liked it a lot better than Predictably Irrational.
on “Ask HN: Interesting (Non software) books?” ↗Would the F-35 be a good example of The Swamp of Commitment? [0] * [0] http://www.amazon.com/Sway-Irresistible-Pull-Irrational-Beha...
on “F-35 Engines from United Technologies Called Unreliable by GAO” ↗…http://www.amazon.com/Why-Smart-People-Can-Stupid/dp/0300101... http://www.amazon.com/Blunder-Smart-People-Make-Decisions/dp... http://www.amazon.com/Why-We-Make-Mistakes-Without/dp/076792... http://www.amazon.com/Sway-Irresistible-Pull-Irrational-Beha... http://www.amazon.com/Predictably-Irrational-Revised-Expande... All we can do about that here on HN is take other people's comments seriously and try to see ourselves…
on “The Basic Laws of Human Stupidity” ↗This brings up an interesting point though from another book I read "Sway" from Ori Brafman. There's a chapter called Compensation and Cocaine, and they talk about some research done on the brain when money is involved. And basically, a part of your brain turns on when money…
on “Are affiliate links dirty?” ↗