Sur/petition

creating value monopolies when everyone else is merely competing

by Edward de Bono · first published 1992

World-renowned expert in creativity Edward de Bono--whose instruction has been sought by major corporations including IBM, NTT Japan, Du Pont, and Ford, and by nations large and small including the United States, Canada, and Singapore--has some shocking news for corporate America: You cannot be competitive if you seek to be competitive. Competition was fine once upon a time--but times have changed, and so has business. Now businesses must learn to exploit the vast potential of the integral values that surround the purchase and use of their products and services. They must create "monopolies o