Small Is the New Big
and 183 Other Riffs, Rants, and Remarkable Business Ideas
by Seth Godin · first published 2006
57% recommend14% neutral29% critical
As one of today's most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine
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…of people, how we like to be spoken to, what captures our attention, and what messages stick. Read my notes and excerpts on some of these books to get an idea if they're what you're looking for: == Small is the New Big - by Seth Godin A "best-of" collection of small essays about marketing. Seth writes in general terms meant to give you perspective, change the way you think about marketing, and inspire you to actions,…
on “Ask HN: Are there any good Internet marketing books?” ↗…Dot. Bomb Founders at Work The PayPal Wars Coders at Work The Mousedriver Chronicles Leaving Microsoft to Change the World The Soul of a New Machine Startup The Hypomanic Edge Small Giants Small is the New Big Four Hour Work Week The Boy who Harnessed the Wind Four Steps to the Epiphany Pour your Heart into it Beyond Software Architecture Setting the Table --- DESIGN / UX --- On Writing The Design…
on “Ask HN: Good books?” ↗…popularity his blog receives. Seth is a great guy, but his ideas are somewhat redundant. Books by Seth that I highly recommend: 1. Permission Marketing 2. All Marketers are Liars 3. Purple Cow 4. Small is the new big Books by Seth that I do not recommend: 1. The Big Moo 2. Free prize inside 3. Idea virus 4. The Bootstrapper's Bible (I am not finished reading this one, so don't take my advice on it) I ended…
on “Seth Godin: Selling the Show” ↗…Work: http://www.fastcompany.com/magazine/69/sgodin.html * All his books, especially All Marketers are Liars, Permission Marketing, and Free Prize Inside. * His best blog posts are collected in the book Small Is The New Big. I love all of Seth's vintage stuff, but my personal favorite is probably his post Clean Fire Trucks: http://sethgodin.typepad.com/seths_blog/2005/12/clean_firetr...
on “8 Startup Insights Inspired By The Mega Mind of Seth Godin” ↗Understood and I definitely agree - to a point. I get ALL my news and entertainment online. Sometimes I just need to get away from the computer screen. I read Seth Godin's blog everyday, but I still bought Small Is the New Big. I still bought and read The Long Tail although half the book was online.
on “Feedback on my new project, ShelfMade.net” ↗…1. Positioning, 22 Immutable Laws of Marketing/Branding, Focus, Marketing Warfare 2. Purple Cow, All Marketers are Liars, Permission Marketing (I didn't like "The Big Moo", "Free prize inside" or "Small is the new Big"). 3. Founters At Work 4. Wikinomics, Wisdom of Crowds, The Tipping Point (Blink! was alright). I am looking forward to reading "The Long Tail" and "The starfish and the spider"...has anyone read them…
on “Startup founders, what books did you find most helpful?” ↗…treated as a science (a mistake), and a lot of business books are written by people who are good salesmen, but not much else. Good business books are very rare. They don't have marketing titles like "small is the new big", they don't feature the author's face on the front cover (where else but ego-centric business books does that happen?) and they don't endorse moronic checkbox routines like "Decide, before you start,…
on “How to read a business book” ↗That's awesome Daniel! I am currently busy reading "Small is the new big", "The Wisdom of Crowds" and "Unleashing the ideavirus" but I will drop all these as soon as this book arrives. I hope the content is thought provoking.
on “A nice podcast with the author of "Founders at Work" (Jessica Livingstone)” ↗