
Selling Microsoft
by Doug Dayton · first published 1997
3mentions
1recommended by
2HN commenters
2019–2025first – last mentioned
50% recommend50% neutral
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Selling Microsoft: https://www.amazon.com/Selling-Microsoft-Secrets-Successful-... Quoting an Amazon reviewer: > As opposed to most "hot new" sales approaches which focus on changing your personal style, this book does…
on “Ask HN: What are some good books/resources about sales?” ↗Believe it or not, for "selling software": Selling Microsoft - https://www.amazon.com/Selling-Microsoft-Secrets-Successful-... The fundamentals of software sales haven't changed much since this. While B2C SaaS is different, the B2B platform world is still much…
on “Ask HN: Any good essays/books/advice about software sales?” ↗…business books when I see them recommended by people whose writing I have found useful. Some highlights have been 'The Rickover Effect', which details the construction of the first nuclear power plants, and 'Selling Microsoft', which discusses the day-to-day life and structure of enterprise technology salespeople in the 90s. By far the best has been 'Managing the Design Factory' by Donald Reinertsen, which I strongly recommend…
on “Reading "Business" Books Is a Waste of Time” ↗