Return to the Little Kingdom
by Michael Moritz · first published 2010
9mentions
2recommended by
7HN commenters
2013–2025first – last mentioned
29% recommend71% neutral
In 1984, The Little Kingdom: The Private Story of Apple Computer told the story of Apple's first decade alongside the histories of Steve Jobs and Steve Wozniak. Now, com¬pletely revised and expanded, Return to the Little Kingdom is the definitive biography of Apple and its founders from the very beginning.Moritz brings readers inside the childhood homes of Jobs and Wozniak, and records how they dropped out of college and founded Apple in 1976. He follows the fortunes of the company through the mid-1980s, and in new material, tracks the development of Apple to the present and offers an insider'
Affiliate links. As an Amazon Associate I earn from qualifying purchases.
…"rags-to-riches" stories start past 40. The selfmade millionaires under 40 are statistical outliers ;) (Not strictly "auto"biographies, but most of them have ghostwriters anyway) "Virgin Rebel" (Richard Branson) "Return to the little Kingdom" (Steve Jobs) "Enter the Dragon" (Theo Paphitis) (There are lots more, but they are in my bookshelf at home...)
on “What is the best “I was broke and almost 30” autobiography you can think of?” ↗Yes, "The Little Kingdom" is a great book (the very slightly updated edition is called "Return to the Little Kingdom" but really just adds a short epilogue), and in my opinion (having read most of them), the best book on early Apple. It gives you more insight into some of the other characters at the early company (Mike…
on “Why the Apple II Didn't Support Lowercase Letters (2020)” ↗…one of those things that sticks in your mind. I remember vividly to this day exactly where I was walking and the exact words that were in my head. A couple of years ago I was reading Michael Moritz's Return to the Little Kingdom and ran across this: At first there was great uncertainty at the Regis McKenna Agency about Apple's prospects. The account executive, Frank Burge, explained, "People who knew Markkula and Apple wondered…
on “Apple at 40: The forgotten founder who gave it all away” ↗…walked out and told myself, "Those guys are flakes. They're never going to make it." I think I like your idea better! :-) edit: I just remembered a strange coincidence. I was reading Michael Moritz's Return to the Little Kingdom last year and ran across this: > At first there was great uncertainty at the Regis McKenna Agency about Apple’s prospects. The account executive, Frank Burge, explained, “People who knew Markkula and…
on “What I Learned Negotiating With Steve Jobs” ↗…book was massive, so I am sure there are some points to dispute or interpret, however I feel it was a pretty good appraisal given some of the interviews of jobs, woz, gates, etc, reading Isaacson and Return to the Little Kingdom, and general other tid bits. I don't think it was a hatchet job at all but a tribute to the man who had been part of making a huge piece of tech and hunan history. It just underscored that with his humanity.…
Apple in its early days nearly failed at every stage of its development. See "Return To The Little Kingdom" by Moritz. Jobs was a very quick learner, though. For example, he soon realized he needed outside management help. > We could all be Jobs level if we had the sandboxes he was gifted in the 1980s Jobs…
on “27 years ago, Steve Jobs said the best employees focus on content, not process” ↗#3 Mike Markkula was the money man Markkula was an early Intel employee and became a millionaire by the time he was thirty when the company went public. According to "Return to the Little Kingdom," his investment in Apple was less than 10% of his total worth at the time. He stayed at Apple until 1997, overseeing the ouster and return of Steve Jobs. When Jobs came back, Markkula was left. He has…
on “The First 10 Apple Employees: Where Are They Now? (2011)” ↗It's also hard to claim the account in "Return to the Little Kingdom" at https://archive.org/details/returntolittleki0000mori_u2z0/pa... is derived from that in "Accidental Empires" at https://archive.org/details/1996-accidental-empires/page/185... . RttLK says: > Since,…
on “Apple’s Employee No. 0 (2008)” ↗I've read it in other histories, like Return to the Little Kingdom.
on “Apple’s Employee No. 0 (2008)” ↗